Brand Tone

Empathetic, Authentic, Conscious, Responsible, Confident, Empowering, Informative, Transparent, Modern & Clean

Brand Values

• •Sustainability
• •Inclusivity & Body Positivity
• •Ethical Production
• •Quality & Durability
• •Innovation

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's personality, tone variations for different contexts (e.g., social media vs. customer service), core values to highlight, and "words we use/don't use." This should be shared with everyone creating content.
• •Always Circle Back to Core Values: Ensure all copy, regardless of the platform, reflects Marimela's commitment to sustainability, inclusivity, ethical production, and quality. These are the pillars of the brand identity.
• •Speak Directly to the Target Audience's Needs and Aspirations: Use language that resonates with women seeking confident, comfortable, and responsibly made clothing. Acknowledge their desire for style that aligns with their values.
• •Maintain Authenticity and Transparency: Continue sharing the founder's story and be open about production processes and material choices. This builds trust and reinforces the brand's conscious image.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they consistently align with the defined brand tone and values. Adapt as the brand evolves, but maintain the core essence.

Social Perception

A thoughtful, sustainable, and empowering choice for women seeking quality swimwear and apparel. Their commitment to on-demand, US-based manufacturing, and eco-friendly materials likely appeals to a conscious consumer base. The narrative of the founder's personal journey could foster a relatable and trustworthy image.

Copy Examples

• •Headline for a new swimwear collection: "Rediscover Your Confidence. Sustainably Made Swimwear That Moves With You."
• •Instagram caption for a product: "Feel as good as you look. Our [Product Name] is crafted from innovative, eco-friendly [Material Name] right here in Brooklyn, because you and the planet deserve the best. #MariMela #SustainableStyle #MadeInUSA #BodyConfidence"
• •About Us section snippet: "Like many of you, our founder Ashley knew the struggle of finding fashion that truly fit—not just her body, but her values. Mari Mela was born from a desire for change: beautiful, sustainable pieces made with intention, so you can step out in confidence."
• •Email subject line for an Earth Day promotion: "Wear the Change: Eco-Conscious Designs You'll Love."
• •Product description detail: "Thoughtfully designed and made on-demand to cherish your shape and our planet. Experience the difference of [Key Feature, e.g., 'our seamless 3D-knit'] that offers unparalleled comfort and a fit that feels like you."