Brand Tone

Caring & Compassionate, Eco-Conscious & Responsible, Informative & Educational, Passionate & Purpose-Driven, Inclusive, Luxurious & High-Quality (Subtle)

Brand Values

• •Sustainability & Environmental Responsibility
• •Natural & Healthy Living
• •Quality & Efficacy
• •Social Consciousness & Giving Back
• •Simplicity & Authenticity
• •Community & Togetherness

Best Practices

• •Always Lead with Values: Ensure that the core values of sustainability, natural ingredients, quality, and social responsibility are woven into the messaging, even subtly. This reinforces brand identity.
• •Speak with Empathy and Care: Use language that is warm, understanding, and supportive, reflecting the compassionate aspect of the brand, especially when discussing skin concerns or the social mission.
• •Educate, Don't Just Sell: Provide valuable information about the benefits of natural ingredients, eco-friendly practices, or product use. This builds trust and positions the brand as knowledgeable.
• •Maintain Transparency: Be open about ingredients, sourcing (where appropriate and positive), and the impact of the social mission. Authenticity is key to the brand's appeal.
• •Use Inclusive and Positive Language: Address a broad audience (men and women) and focus on the positive outcomes of using the products – healthy skin, a feeling of well-being, and contributing to a better world. Avoid overly technical jargon unless clearly explained.

Social Perception

Positive for Product Quality, Appreciation for Eco-Friendliness, Respected for Social Mission, Trustworthy, Emerging Brand Awareness

Copy Examples

• •Headline: Rediscover Your Skin's Natural Glow, Responsibly. Body: At Marie Ernst, we believe in beauty that kind to your skin and the planet. Our all-natural bar soaps, rich in nourishing ingredients, offer a luxurious cleanse while our commitment to zero plastic waste means you can indulge with a clear conscience. Feel the difference. Make a difference. #MarieErnst #EcoLuxury #NaturalSkincare
• •Headline: More Than Just Soap. It's a Promise. Body: With every Marie Ernst bar you purchase, you're not just choosing exceptional, eco-friendly skincare. You're joining us in supporting survivors of domestic abuse. Cleanse your skin, empower a life. #MarieErnstCares #BeautyWithPurpose #SoapThatGivesBack
• •Headline: Simplify Your Routine. Amplify Your Radiance. Body: Tired of cluttered bathroom shelves and harsh chemicals? Marie Ernst offers pure, effective, all-natural bar soaps designed for your entire family. Gentle, moisturizing, and eco-conscious – because true wellness is beautifully simple. #BackToBasicsBeauty #MarieErnstFamily #HealthySkinNaturally
• •Headline: Sleep Soundly. Live Beautifully. Body: Our commitment to wellness extends beyond your skin. Discover Marie Ernst's sleep masks and embrace the restorative power of a good night's rest. Crafted for comfort, designed for your well-being. Because when you rest well, you shine. #MarieErnstWellness #SleepWellLiveWell #NaturalSleep
• •Headline: Two Halves, One Beautiful Purpose: Inspired by Love, Crafted for You. Body: Named for a love that inspires, Marie Ernst brings you unique paired bar soaps – a symbol of strength in unity. Experience the gentle, all-natural difference and join our mission to reduce plastic waste and support a vital cause. #MarieErnstStory #YinYangBeauty #ConsciousCleansing