Brand Tone

Aspirational yet Accessible, Fashion-Conscious & Trendy, Customer-Focused & Friendly, Confident & Established, Unique/Individualistic

Brand Values

• •Quality
• •Style & Fashion
• •Customer Satisfaction
• •Variety & Selection
• •Individuality

Best Practices

• •Embrace "Aspirational but Attainable": Use language that highlights quality, style, and new trends, but also mention practicality, comfort, and value (like sales or free shipping). Avoid overly exclusive or intimidating jargon.
• •Be "Fashion-Forward yet Friendly": Share excitement about new styles and brands, but maintain a welcoming, helpful, and approachable voice. Imagine talking to a stylish friend who gives great advice.
• •Incorporate "Be Different" Subtly: Encourage individuality by highlighting unique styles or ways to wear shoes. Use phrases that empower personal choice and expression.
• •Maintain a "Polished but Personable" Voice: Ensure copy is grammatically correct and professional, but don't be afraid to use slightly more conversational language, especially on social media. Ask questions and invite interaction.
• •Show, Don't Just Tell, About Customer Service: Instead of just saying "great service," try to convey it through helpful product descriptions, easy-to-understand policies (returns, shipping), and responsive communication. Use testimonials if available.

Social Perception

Customers likely perceive Marie Claire Shoes as a reliable source for a wide variety of fashionable footwear in Perth, with a long-standing presence. The association with "European imports" and "designer brands" likely creates an image of offering higher-quality, stylish, and potentially more unique shoe options compared to mass-market retailers. The emphasis on customer service aims to foster a perception of a supportive and pleasant shopping environment. The name "Marie Claire," while distinguished from the magazine, may still subconsciously lend an air of fashion authority and sophistication for some consumers. The online presence is functional for showcasing products, but deeper engagement and community building could be enhanced.

Copy Examples

• •Headline: Step into Your Style. Discover European Flair & Everyday Chic. Body: At Marie Claire Shoes, we believe every great outfit starts with the perfect pair. Explore our curated collection of designer footwear, from statement heels to comfy-cool sneakers. Find your unique fit and walk with confidence. #MarieClaireShoes #BeDifferent
• •Headline: Perth’s Hidden Gem for Shoe Lovers Since 1989. Body: For over 30 years, we've been bringing the world of fashion footwear to your doorstep. Visit our Subiaco store or browse online for an extensive range of styles and the friendly service you deserve. Your next favourite shoes are waiting!
• •Headline: New Arrivals Alert! Fresh Styles to Fall For. Body: Just landed: the latest boots, sandals, and must-have heels from your favourite brands and exciting new designers. Don’t just follow trends, set them. Shop now and #BeDifferent with Marie Claire Shoes. Free shipping over $150!
• •Headline: The Art of the Perfect Fit. Expert Advice, Endless Style. Body: Finding the right shoe is about more than just size; it's about feel, fashion, and function. Our experienced team is here to help you discover footwear that not only looks amazing but feels incredible too. Experience the Marie Claire difference.
• •Headline: From Workday Power to Weekend Wow: Shoes for Every You. Body: Your life is diverse, and your shoe wardrobe should be too. Whether you're commanding the boardroom or exploring the city, find quality, stylish footwear that keeps up with your every step. Tag us in your #MarieClaireStyle!