Brand Tone

Sophisticated & Curated, Exclusive & Artistic, Confident & Understated, Personal & Passionate

Brand Values

• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Artistic Integrity & Curation
• •Timelessness over Trends (potentially)
• •Connection & Community

Best Practices

• •Embrace Sophisticated Vocabulary, Avoid Jargon: Use precise and evocative language that reflects the intelligence of your clientele, but avoid overly technical fashion jargon unless it's well-understood by your niche audience. The tone should be elevated but accessible to those who appreciate art and design.
• •Focus on "Why," Not Just "What": Instead of merely describing a garment's features, explain the design philosophy, the artistic intent, or the conceptual story behind it. Connect the pieces to the broader values of individuality and artistic expression.
• •Maintain an Understated Confidence: The copy should exude authority and expertise without being boastful or overtly "salesy." The quality of the curated items and the brand's reputation should speak for themselves, with the copy acting as a subtle guide and informant.
• •Incorporate an Artistic and Curatorial Perspective: Frame descriptions and announcements as if curating an exhibition. Use words that evoke a gallery or art space. Highlight the craftsmanship, innovation, and unique vision of the designers.
• •Prioritize Authenticity and Passion: Let the genuine passion for avant-garde fashion and design shine through. If drawing from Margreeth Olsthoorn's own words or philosophy (as seen in interviews), ensure the copy reflects that personal, deeply considered approach to fashion. Avoid generic marketing phrases.

Social Perception

Respected & Influential, Avant-Garde Hub, Exclusive & High-End, Cultured & Knowledgeable, Store as an Experience

Copy Examples

• •MARGREETH OLSTHOORN is more than a boutique; it's a dialogue between fashion, art, and identity. Discover meticulously curated avant-garde and conceptual designs that speak to the discerning individual. Step into a space where clothing transcends utility to become a statement.
• •Unveiling new expressions from [Designer Name]. Experience the intersection of innovative design and timeless artistry. Explore the collection in-store and online – for those who dress with intention.
• •The Enduring Vision of [Designer Name]: Delve into the philosophy behind the craft. At MARGREETH OLSTHOORN, we celebrate designers who challenge convention and redefine elegance. Discover their latest works.
• •An Evening of [Event Theme, e.g., Conceptual Design/Artistic Collaboration]. Join Margreeth Olsthoorn for an exclusive look at [Details]. We invite you to engage with fashion that provokes and inspires. RSVP essential.
• •Rick Owens Woven Shorts with Abstract Stocking Denim Boots: A study in deconstructed silhouettes and raw sophistication. This ensemble embodies the unconventional spirit central to MARGREETH OLSTHOORN's curation. Wearable art for the confident vanguard.