Brand Tone

Festive & Celebratory, Friendly & Approachable, Enthusiastic & Passionate, Fun & Playful, Community-Oriented

Brand Values

• •Celebration of Culture
• •Quality
• •Family & Connection
• •Joy & Fun
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Always infuse copy with the energy, joy, and festivity of Mardi Gras. Use vibrant language and exclamation points where appropriate.
• •Regularly reference New Orleans culture, traditions, and the unique spirit of the city. Use local slang sparingly and appropriately if it fits.
• •Write in a warm, approachable, and friendly manner. Engage with the audience as part of a shared community celebrating together.
• •Subtly weave in mentions of in-house design, quality materials, and the brand's family-owned, New Orleans-based identity to build trust and value.
• •Ensure the tone of the copy consistently matches the vibrant, colorful, and festive visuals used on the website and social media. Use emojis thematically (⚜️💜💚💛✨) to enhance the tone.

Social Perception

Positive, Authentic New Orleans Brand, Go-To for Festive Wear

Copy Examples

• •Headline: Laissez Les Bons Temps Rouler! ✨ Shop Authentic NOLA Mardi Gras Gear! Body: Get ready to catch those beads in style! Our family designs and crafts every piece right here in New Orleans, bringing the true spirit of Carnival to your wardrobe. From dazzling sequins to comfy parade-day tees, find your perfect festive look! #MardiGrasApparel #NOLAStyle #CarnivalSeason
• •Headline: 💜💚💛 Feel the Magic of Mardi Gras! 💜💚💛 Body: It's more than just a party, it's a tradition! We pour our heart and NOLA soul into every stitch. Discover vibrant, high-quality apparel that’s as unique and fun as Mardi Gras itself. Shop now and let the good times roll, wherever you are! [Link to website] #RealMardiGras #FamilyOwned #CelebrateNOLA
• •Headline: Parade Perfect. Party Ready. Pure New Orleans. Body: Don’t just wear a costume, wear a piece of the celebration! Our exclusive Mardi Gras apparel is designed with passion in the heart of NOLA. Quality you can feel, designs you’ll love. Get your festive shine on! ✨ #MardiGrasOutfits #NewOrleansMade #FestiveFashion
• •Headline: Your Official Mardi Gras Wardrobe Starts Here! ⚜️ Body: From the French Quarter to your front door, we're bringing the best of New Orleans Mardi Gras to you. As a local, family-run business, we're dedicated to quality, fun, and the unforgettable spirit of Carnival. Explore our new arrivals! #SupportLocalNOLA #MardiGrasVibes #GetYourGrasOn
• •Headline: Shine Brighter Than the Float Lights! ✨💜💚💛 Body: Ready to make a statement this Mardi Gras? Our unique, locally designed apparel is packed with NOLA charm and built for celebration. Comfortable, festive, and authentically New Orleans. What are you waiting for? The parade is coming! [Link to new arrivals] #MardiGrasReady #NOLAProud #FestiveWear