Brand Tone

Fashion-forward, Trendy, Customer-centric, Approachable, Confident, Empowering, Quality-conscious and Craftsmanship-focused

Brand Values

• •Customer Satisfaction
• •Quality and Design
• •Fashion Accessibility
• •Empowerment
• •Innovation and Craftsmanship
• •Individuality

Best Practices

• •Emphasize Empowerment and Confidence: Use language that makes the customer feel strong, stylish, and self-assured when wearing Marc Loire.
• •Highlight Current Trends and Style: Incorporate fashion-forward vocabulary and showcase how the footwear aligns with contemporary looks.
• •Stress Quality and Craftsmanship: Mention the attention to detail, quality materials, and comfortable design in product descriptions and brand messaging.
• •Maintain an Accessible and Inclusive Voice: While fashion-forward, ensure the tone remains welcoming and speaks to a broad audience of women.
• •Focus on the Customer Experience: Frame benefits around how the shoes will make the customer feel and enhance their lifestyle, underscoring comfort and versatility.

Social Perception

Positive for Comfort and Style, Good Quality for the Price (Generally), Appreciation for Design Variety, Mixed Feedback on Specifics, Growing Brand Recognition

Copy Examples

• •Step into your power with Marc Loire. Discover footwear that blends cutting-edge style with uncompromising comfort, because you deserve to conquer your day, beautifully.
• •More than just shoes, they're a statement. Marc Loire crafts each pair with meticulous attention to detail and the finest materials, so you can express your unique style with confidence.
• •From boardroom chic to weekend vibes, find your perfect Marc Loire match. We're obsessed with bringing you the latest trends and timeless quality, making every step a stylish one.
• •Feel the Marc Loire difference. Our commitment to superior craftsmanship means fashionable footwear that not only looks incredible but feels amazing, empowering you from the ground up.
• •Unlock a world of style and comfort. Marc Loire is dedicated to empowering women through fashion that's both accessible and exceptional. Walk your path, boldly.