Brand Tone

Professional & Expert, Transformative & Aspirational, Caring & Reassuring, Accessible & Empowering, Community-Focused

Brand Values

• •Efficacy & Results
• •Natural & Safe Ingredients
• •Authenticity (Brazilian Straightening)
• •Customer Satisfaction & Trust
• •Innovation

Best Practices

• •Prioritize "Professional Results, Natural Care": Always balance the messaging between the high-performance, expert-backed efficacy of the products and their foundation in safe, natural, and caring ingredients.
• •Emphasize Transformation & Confidence: Use language that evokes positive change, empowerment, and the confidence that comes with beautiful, healthy hair. Showcase results visually and through compelling testimonials.
• •Maintain an Expert yet Accessible Voice: While highlighting the scientific backing and professional quality, ensure the language remains clear, easy to understand, and encouraging for at-home users. Avoid overly technical jargon unless explained simply.
• •Be Transparent and Reassuring: Consistently mention key values like "vegan," "cruelty-free," "formaldehyde-free," and the origin of their Brazilian formulas to build trust and address potential consumer concerns.
• •Incorporate Social Proof Authentically: Weave in customer testimonials, ratings, and user-generated content naturally within the copy to reinforce credibility and the transformative experiences of real users.

Social Perception

Effective Solution, High Quality, Trustworthy, Transformative for Hair, Good Value

Copy Examples

• •Headline: Unlock Your Hair's True Potential: Experience the Magic of Marc Grays Professional Brazilian Smoothing. Body: Tired of frizz and unruly locks? Our expertly formulated, natural ingredient-based VGLISS PRO system, straight from the heart of Brazil, delivers salon-quality smoothness and radiant shine that lasts. Transform your hair, transform your confidence.
• •Social Media Post (with before/after image): Before: "My hair was a daily battle." After: "Now, it's effortlessly sleek and healthy, thanks to Marc Grays!" ✨ See the incredible, long-lasting results for yourself. Our keratin-infused treatments nourish from within. #MarcGraysTransformation #HealthyHairJourney #BrazilianSmoothing
• •Product Description Snippet: Crafted with care and expertise, our My KERALOVA™ kit combines the power of natural keratin, precious oils, and plant collagen. Achieve effortlessly smooth, frizz-free hair that’s soft to the touch and visibly healthier, all from the comfort of your home. Gentle, effective, and always cruelty-free.
• •Email Subject Line: Ready for Your Hair's WOW Moment? Discover Marc Grays. Email Body Excerpt: Imagine waking up to perfectly smooth, manageable hair every day. At Marc Grays, we don't just imagine it; we make it happen with our authentic Brazilian hair care, developed with leading experts and loved by thousands. Safe, natural, and unbelievably effective.
• •Ad Copy for TikTok/Instagram Reel: ✨ Salon Sleek at Home? YES! ✨ Watch how Marc Grays' VGLISS PRO tames frizz and boosts shine in minutes! Natural ingredients, jaw-dropping results. Get yours & #ShineWithMarcGrays