Brand Tone

elegant, sophisticated, and appreciative of heritage and craftsmanship

Brand Values

• •Heritage & Craftsmanship
• •Timeless Elegance & Quality
• •Meaningful & Intentional Design
• •Ethical & Sustainable Practices
• •Femininity & Individuality

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., elegant, cultured, authentic, refined, respectful), and a "do's and don'ts" list for language. This ensures everyone writing for the brand uses a consistent voice.
• •Emphasize Storytelling Around Heritage: Consistently weave in the narrative of Moroccan craftsmanship, the inspiration from Arab artistic heritage, and the story of the artisans. This reinforces the brand's unique value proposition.
• •Use Refined and Evocative Language: Choose words that convey luxury, quality, and timelessness. Focus on sensory details when describing materials and craftsmanship. Avoid overly casual slang or trendy jargon that might not align with the sophisticated tone.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns seamlessly with the visual aesthetic of the website and social media. The sophisticated imagery should be matched by equally sophisticated text.
• •Focus on "Investment" and "Treasure" rather than "Trend": Position the handbags as timeless pieces to be cherished for years, aligning with the slow fashion and enduring style values. Use language that suggests longevity and lasting value.

Social Perception

MARA Morocco is perceived very positively by those who have purchased their products. Customers express admiration for the beauty, quality, and luxurious feel of the bags. There's a sense of pride in supporting a Moroccan brand that delivers such high standards. They are seen as creating "beautiful pieces of art" with "impeccable leather and tight stitching." The interaction with the brand's team is also noted as a positive experience.

Copy Examples

• •Headline: MARA Morocco: Where Timeless Design Meets Artisanal Soul. Body: Discover handbags that whisper tales of Moroccan heritage, meticulously handcrafted from the finest leathers. Each MARA piece is an ode to enduring elegance, designed not just to be carried, but to be treasured. Embrace the art of slow fashion.
• •Instagram Post: Sunlight on supple leather, the intricate details of a heritage-inspired design. Our Arabesk shoulder bag is more than an accessory; it's a statement of refined taste and a connection to generations of craftsmanship. Carry a piece of Moroccan artistry. #MARAMorocco #LuxuryLeather #HandcraftedHeritage #TimelessElegance
• •Product Description Snippet: Conceived in Casablanca and brought to life by the skilled hands of Fez artisans, this MARA handbag embodies the quiet strength of Arab architecture and the enduring beauty of minimalist design. Crafted from ethically sourced full-grain leather, it’s a testament to purposeful luxury.
• •Email Subject: An Invitation to Experience MARA: The Essence of Moroccan Elegance. Email Body Snippet: Dear [Customer Name], At MARA Morocco, we believe true luxury lies in the story behind the creation. Inspired by the rich artistic tapestry of the Arab world, our leather handbags are a harmonious blend of modern sophistication and time-honored craftsmanship...
• •Brand Story Snippet: From the historic tanneries of Fez to your discerning hands, every MARA Morocco bag carries the legacy of Moroccan artisans. We are dedicated to preserving heritage through contemporary design, offering you pieces that are both deeply meaningful and effortlessly stylish.