Brand Tone

Aspirational & Elegant, Conscious & Purposeful, Spiritual & Nature-Connected, Feminine & Bold, Authentic & Inclusive

Brand Values

• •Sustainability & Environmentalism
• •Quality & Craftsmanship
• •Beauty & Aesthetics
• •Spirituality & Humanity
• •Ethical Production & Fair Labor
• •Inclusivity & Body Positivity
• •Philanthropy (evident in Mara Swim Australia)

Best Practices

• •Emphasize "Conscious Luxury": Always weave in the dual message of high-end, beautiful design with a strong commitment to sustainability and ethical practices. Use words like "crafted," "conscious," "eco-luxury," "sustainable," "ethical," alongside "vibrant," "elegant," "beautiful."
• •Connect with Nature and Spirituality: Use evocative language that paints a picture of natural beauty, serenity, and a deeper connection. Refer to inspirations like "ocean's soul," "rainforest hues," "spiritual wonders."
• •Maintain an Empowering and Inclusive Voice: Speak to the strength, individuality, and diverse beauty of women. Highlight aspects like inclusive sizing and body positivity subtly through imagery and wording.
• •Be Authentic and Transparent: When discussing sustainability or ethical practices, be specific where possible (e.g., "regenerated nylon," "fair labor"). Avoid greenwashing by backing up claims.
• •Keep it Aspirational yet Approachable: While the brand has a luxury appeal, the tone should still feel inviting and inspiring, rather than alienating. Focus on the feeling and experience the swimwear provides – confidence, connection, and beauty.

Social Perception

High-Quality & Luxurious, Ethically Conscious, Stylish & Unique, Empowering & Inclusive (emerging), Associated with Travel & Exclusivity

Copy Examples

• •Headline: Dive into Beauty, Consciously. Body: Our latest collection, inspired by the ocean's soul and crafted with regenerated nylons. Experience swimwear that honors the earth and adorns you. #MaraSwimwear #SustainableStyle #LuxurySwim
• •Headline: More Than a Swimsuit. It's a Statement. Body: Feel the embrace of nature in every stitch. Mara Swimwear: Where vibrant design meets ethical craftsmanship. Wear your values. #EthicalFashion #BoldPrints #MaraWoman
• •Headline: Find Your Sanctuary. Body: Inspired by the serene beauty of hidden shores and the vibrant energy of the wild. Discover pieces that speak to your spirit. Explore the new arrivals. #SpiritualSwim #NatureInspired #MaraEscape
• •Headline: Crafted for You, Kind to the Planet. Body: Experience the luxurious feel of eco-friendly fabrics and designs that celebrate every woman. Because true beauty is sustainable and inclusive. #MaraSwim #InclusiveSwimwear #EcoLuxury
• •Headline: Embrace the Sun, Protect Your Spirit. Body: Luxury sun-safe swimwear designed to empower. Feel confident and radiant, knowing you're wrapped in beauty that cares. #SunSafeStyle #MaraProtect #FashionWithPurpose (This example leans into the sun safety aspect mentioned for Mara Swim Australia)