Brand Tone

Spiritual & Nurturing, Informative & Educational, Authentic & Natural, Appreciative & Passionate, Calm & Serene

Brand Values

• •Well-being: The core value is the promotion of physical, emotional, and spiritual well-being through natural stones.
• •Nature & Authenticity: The brand values the natural origin and authenticity of its products, emphasizing their raw beauty and inherent properties.
• •Spirituality & Mindfulness: There's an underlying connection to spiritual practices, mindfulness, and personal growth.
• •Knowledge & Guidance: The brand aims to provide knowledge and guidance to its customers on their journey with lithotherapy.
• •Beauty & Aesthetics: The inherent beauty of the natural stones is celebrated and showcased.

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand voice (e.g., spiritual, nurturing, informative), including preferred vocabulary (e.g., "vibrations," "energy," "well-being," "harmony") and phrases to avoid (e.g., overly technical jargon unless explained, aggressive sales language).
• •Focus on Benefits & Feelings: Instead of just listing product features, emphasize the emotional and well-being benefits the stones can bring. Use evocative language that connects with the customer's desire for peace, healing, or personal growth.
• •Educate and Empower: Consistently share knowledge about lithotherapy and the specific properties of the stones. This positions the brand as a trusted authority and empowers customers to make informed choices that resonate with their needs.
• •Maintain Authenticity: Be genuine in your passion for natural stones and their purported benefits. Avoid making unsubstantiated claims. The language should feel heartfelt and sincere.
• •Use Consistent Language Across All Platforms: Ensure that the tone used on the website, social media posts, email marketing, and product descriptions is harmonious. This builds a cohesive and recognizable brand identity. Regularly review content to ensure it aligns with the established voice.

Social Perception

Seekers of Natural Wellness, Appreciators of Aesthetics, Trust & Authenticity Seekers, Community Connection, Niche & Specialized

Copy Examples

• •Embrace the soothing energy of Amethyst. 💜 This beautiful natural stone is renowned for its ability to calm the mind, ease stress, and enhance spiritual awareness. Let its gentle vibrations guide you to a state of inner peace and tranquility. Discover our hand-selected Amethyst pieces on ma-pierre-naturelle.com.
• •Curious about lithotherapy? It's the ancient practice of using the natural energies of stones and crystals to harmonize the body and mind. Each stone carries a unique vibration, offering specific benefits like promoting calm, boosting creativity, or providing protection. Explore the fascinating world of mineral well-being with us!
• •Welcome to Ma Pierre Naturelle, your sanctuary for authentic lithotherapy stones and well-being minerals. We believe in the profound power of nature to nurture and heal. Discover our collection, carefully chosen to support your journey towards balance and serenity.
• •Dear [Customer Name], This week, we invite you to connect with the grounding energies of Black Tourmaline. In a world that constantly pulls our attention, finding moments of stability is essential. Learn how this powerful protective stone can help anchor you and shield your energy. With warmth, The Ma Pierre Naturelle Team.
• •Looking to invite more positive vibrations into your life? For a limited time, receive a complimentary Selenite stick – perfect for cleansing your aura and your other stones – with any purchase over €50. Let nature’s gifts enhance your well-being. Shop now at ma-pierre-naturelle.com.