Brand Tone

Humorous & Playful, Provocative & Edgy, Informal & Direct, Confident & Bold, Culturally French (with a twist)

Brand Values

• •Self-Expression & Individuality
• •Authenticity
• •Humor & Irreverence
• •Boldness & Empowerment
• •Originality & Creativity

Best Practices

• •Embrace Wit and Wordplay (especially with a French flair): Consistently incorporate humor, sarcasm, and clever turns of phrase. If using French, ensure it aligns with the slightly rebellious, modern slangy feel rather than formal French.
• •Be Unapologetically Bold: Don't shy away from provocative statements or an edgy attitude. The copy should reflect the confidence of the designs.
• •Keep it Casual and Conversational: Avoid overly formal or corporate language. Write as if speaking to a friend who shares the brand's sense of humor.
• •Focus on Self-Expression: Highlight how the products allow customers to showcase their personality, views, and unique style. Frame the copy around empowerment and individuality.
• •Visual-Verbal Harmony: Ensure the copy always complements the visual style of the products and branding. If the design is minimalist but bold, the copy should be concise yet impactful. The edginess of the graphics should be mirrored in the text.

Social Perception

Niche Appeal, Artistic & Expressive, Fun & Engaging, Potentially Polarizing, Independent Spirit

Copy Examples

• •Instagram Post (Image: Person wearing a t-shirt with a witty French slogan): "Forget 'oui oui baguette.' It's time to speak fluent 'IDGAF' with a French accent. New tee just dropped. You're welcome. 😉 #MaPetiteTronconneuse #FrenchAttitude #SassyNotSorry"
• •Product Description (for a sweatshirt with a bold graphic): "Warning: May cause spontaneous outbreaks of confidence and an uncontrollable urge to not care what others think. Wear this sweatshirt responsibly... or don't. We don't make the rules. (Actually, we kinda do.)"
• •Email Subject Line (for a new collection): "Your wardrobe called. It's bored. We fixed that."
• •TikTok Video Caption (Showcasing multiple items quickly): "Mood: Add to cart. Existential dread can wait. 🔥 #NewDrop #MaPetiteTronconneuse #RetailTherapy"
• •Pinterest Pin Description (Image: A flat lay of a t-shirt and accessories): "Your daily dose of French irreverence and unapologetic style. Pin it now, wear it forever. #OOTD #FrenchHumor #MaPetiteTronconneuse"