Brand Tone

Caring, passionate, and community-focused, deeply invested in the well-being and happiness of cats, with a playful and affectionate approach.

Brand Values

• •Animal Welfare & Community Support
• •Quality & Curation
• •Convenience & Joy
• •Passion & Personal Touch

Best Practices

• •Always communicate from the perspective of a fellow cat lover. Use affectionate and playful language ("custo-meows," "paw friend," "furry felines") to maintain a warm and caring tone.
• •Consistently integrate the brand's charitable mission into marketing messages. Remind customers that their purchase has a positive impact, reinforcing the value of community support.
• •Tell the story behind the products. Mention where they were sourced from, especially if they are exclusive or hard to find. This showcases the brand's dedication to quality and makes the customer feel they are getting something special.
• •Use social media to engage directly with cat owners. Ask them to share photos of their cats with the hashtag #MaoBox, run contests, and feature customer pets on the brand's page. This builds a sense of belonging.
• •Maintain the "passion project" feel. Share behind-the-scenes content, such as the process of selecting items or packing boxes. A personal note in the packaging or email marketing can go a long way in strengthening the customer relationship and reinforcing the brand's authentic, caring nature.

Social Perception

Very positive, seen as a pioneering service, trustworthy, passionate, and genuinely caring. Customers felt a personal connection, viewing the owner as dedicated, and appreciated the significant charitable component.

Copy Examples

• •Spoiler alert: your cat's purr is about to get even louder. Our June MāoBox is packed with exclusive goodies we flew in just for your furry best friend. Ready for the big reveal? Subscribe today and join the happiest cat community in Singapore! #MaoBox #CatSubscriptionBoxSG #HappyCats
• •Spoil Your Cat, Support a Cause. Every MāoBox is a box of joy for your cat and a box of hope for another. With 10% of all proceeds going to local shelters, you're sharing the love with cats in need. Get a curated box of unique treats and toys delivered to your door. #SupportLocalSGCats #AdoptDontShop #MaoBoxCares
• •A special treat from Japan is waiting for your cat... Hi [Customer Name], we were just in Tokyo and couldn't resist bringing back some amazing new treats! This month's MāoBox features hand-picked surprises that you won't find anywhere else in Singapore. Give your cat a taste of adventure. Order now before they're all gone!
• •The Ultimate Surprise for Your Cat. Delivered Monthly. Hand-picked toys, treats, and goodies. Never the same box twice. Because your best friend deserves the best.
• •This is what pure happiness looks like. ✨ We travel the world so your cat doesn't have to. #CatUnboxing #MaoBoxSurprise #SingaporeCats