Brand Tone

Artisanal & Passionate, Ethical & Transparent, Rooted in Terroir (Corsican Identity), Refined & Quality-Focused

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Origin
• •Ethical Sourcing
• •Tradition & Innovation
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document your core values, mission, target audience, and define your brand's personality and tone with specific adjectives (e.g., 'Artisanal,' 'Ethical,' 'Sophisticated,' 'Passionate,' 'Corsican-rooted'). Provide examples of 'do's and don'ts' for language.
• •Emphasize Storytelling Around Origin and Process: Consistently weave in the narrative of Corsican ingredients, the meticulous bean-to-bar journey, and the stories of the cocoa terroirs. This reinforces authenticity and craftsmanship.
• •Use Sensory and Evocative Language: Appeal to the senses when describing chocolate – its aroma, texture, and complex flavors, especially when highlighting unique Corsican additions. Words like 'intense,' 'velvety,' 'zesty,' 'aromatic' can elevate the perception of quality.
• •Maintain Transparency in Messaging: When discussing sourcing or production, use clear, honest language that reflects the brand's ethical commitments. Avoid jargon where possible, or explain it to educate the consumer.
• •Ensure Consistency Across All Channels: Whether it's website copy, product packaging, email newsletters, or any future social media, the tone should remain consistent. Regularly audit content to ensure it aligns with the established brand voice. This builds recognition and trust.

Social Perception

Likely perceived positively within professional culinary circles as an artisan producer of quality. For consumers, the perception is likely that of a premium, artisanal chocolate brand, with a unique selling proposition tied to its Corsican identity and ethical approach.

Copy Examples

• •Erba Nera: The Soul of Corsica, Crafted in Chocolate. From the world's finest cocoa beans to the heart of our Bastia RUE JEAN FEMENIA manufactory, we transform nature's gifts into an exceptional bean-to-bar experience. Discover the authentic taste of Corsica, where ethical sourcing meets artisanal passion.
• •Experience the vibrant spirit of our island. We meticulously select and roast rare cacao, then delicately infuse it with the sun-kissed zest of endemic Corsican clementines. A taste of tradition, ethically crafted for the discerning palate.
• •At Erba Nera, chocolate is more than a treat; it's a journey. We believe in transparency from bean to bar, honoring the terroir and the hands that cultivate our exceptional cocoa. Explore the unique flavors born from Corsican ingenuity and a passion for pure quality.
• •Step inside our Bastia chocolate workshop! Each Erba Nera bar begins with carefully hand-sorted beans, revealing the heart of our commitment to quality and the rich traditions of Corsican confectionery. #BeanToBar #CorsicanChocolate #ArtisanMade #EthicalChocolate #ErbaNera
• •Erba Nera: Corsica's Essence, Artfully Chocolated.