Brand Tone

Authoritative, technical, and results-oriented. Focused on data-driven improvement and serious training for shooters.

Brand Values

• •Precision
• •Data-driven improvement
• •Professionalism
• •Innovation
• •Effectiveness

Best Practices

• •Use technical language balanced with accessible explanations for the average user.
• •Highlight the data-driven aspects and quantifiable improvements users can expect.
• •Maintain a serious and professional tone, avoiding excessive humor or slang.
• •Showcase user testimonials and expert endorsements to build credibility.
• •Focus on problem-solving and how the product addresses specific shooting issues.

Social Perception

Perceived as a serious, high-quality training tool for shooters of all levels. Seen as innovative and effective for improving accuracy and skill.

Copy Examples

• •"MantisX: Real-time feedback for every shot. Improve your shooting skills with data-driven insights."
• •"The Mantis Blackbeard system dramatically decreases the amount of time you spend resetting your trigger between shots, which allows you to focus on all other aspects of shooting."
• •"Trusted by law enforcement, military, and competitive shooters worldwide to enhance their performance."
• •"Download the MantisX app and connect your device to track your progress and identify areas for improvement."
• •"BlackbeardX boasts a recoil actuated trigger, auto-resetting, and magazine changes."