Brand Tone

Elegant, Sophisticated, Quality-Focused, Artisanal, Thoughtful, Appreciative, Trustworthy, and Experienced.

Brand Values

• •Quality
• •Artisanship & Craftsmanship
• •Customer Satisfaction & Delight
• •Thoughtful Gifting
• •Presentation & Aesthetics
• •Sustainability

Best Practices

• •Use Evocative and Sensory Language: Describe not just the products, but the experience of receiving and enjoying them. Words like "luscious," "vibrant," "hand-selected," "artfully arranged," and "peak-of-the-season" align with their premium positioning.
• •Emphasize Quality and Craftsmanship: Consistently weave in terms like "artisanal," "premium," "gourmet," "handcrafted," and "meticulously curated" to reinforce the brand's core value proposition.
• •Maintain a Sophisticated and Elegant Vocabulary: Avoid overly casual slang or overly technical jargon. The language should mirror the aesthetic beauty and high standards of the products themselves.
• •Focus on the Gifting Experience and Recipient's Delight: Frame the copy around the joy and appreciation of both the giver and the receiver. Highlight how the gift makes an impression and conveys sentiment.
• •Ensure Clarity, Professionalism, and Warmth: While elegant, the copy should still be clear, easy to understand, and convey a sense of warmth and genuine care, particularly for sensitive occasions like sympathy gifts.

Social Perception

Generally perceived as a high-end, premium gift basket company. Customers and media often associate it with quality, beautiful presentation, and suitability for special occasions or corporate gifting. The brand is seen as a reliable choice for sending a sophisticated and thoughtful gift.

Copy Examples

• •Headline: Elevate the Art of Gifting. Body: Discover meticulously curated fruit and gourmet treasures, artfully presented to delight every sense. Manhattan Fruitier: Where exquisite taste meets timeless elegance. For moments that matter, and impressions that last.
• •Headline: Express Your Heartfelt Sentiments. Body: When words are not enough, convey your care with a thoughtfully composed basket from Manhattan Fruitier. Each selection is a testament to quality and a gesture of sincere comfort and appreciation.
• •Headline: The Signature of Sophistication in Corporate Gifting. Body: Impress discerning clients and value esteemed colleagues with the unparalleled quality of Manhattan Fruitier. Our artisanal selections and impeccable presentation speak volumes of your commitment to excellence. Partner with us for gifts that reflect your distinguished taste.
• •Headline: Peak Season Perfection, Delivered. Body: Experience the vibrant taste of fruit at its absolute finest. Hand-selected for perfect ripeness and artfully paired with gourmet accompaniments, our baskets offer an unparalleled journey of flavor and freshness.
• •Headline: Make Every Occasion Unforgettable. Body: From joyful celebrations to expressions of sincere gratitude, choose Manhattan Fruitier. We transform the finest ingredients into beautifully crafted gifts that convey thoughtfulness and leave a cherished, lasting impression.