Brand Tone

Trustworthy and Reliable, Elegant and Quality-Focused, Accessible and Convenient, Traditional yet Modern

Brand Values

• •Quality
• •Customer Satisfaction
• •Trust
• •Elegance
• •Transparency/Convenience

Best Practices

• •Highlight Quality and Craftsmanship: Detail the materials used (e.g., "premium 925 silver," "fine gold") and the care taken in creating the pieces.
• •Be Customer-Centric and Accessible: Ensure the copy is clear, easy to understand, and addresses potential customer needs (e.g., gifting, special occasions, everyday wear).
• •The descriptions for "regal designs" should match visually appealing items.
• •Maintain a consistent brand voice across all platforms (website, app, social media).
• •Focus on benefits, not just features. For example, instead of just saying '925 silver,' emphasize its durability and lasting shine.

Social Perception

Customers generally perceive the brand positively, highlighting good product quality, design, and customer service. The brand is seen as a provider of both traditional gold jewellery and more contemporary silver items.

Copy Examples

• •MG Silver by Manglik Gold: Modern Designs, Enduring Shine.
• •Perfect for gifting or a treat for yourself, each piece combines contemporary style with the trusted Manglik Gold standard.
• •Browse our latest arrivals via our app, enjoy transparent pricing, and experience the ease of Manglik Gold online.
• •Discover fine jewellery where quality meets elegance.
• •Manglik Gold: Your trusted destination for premium gold, silver, and diamond jewellery.