Brand Tone

Friendly, Welcoming, Enthusiastic, Playful, Helpful, Informative, Modern and Stylish

Brand Values

• •Uniqueness and Originality
• •Quality and Smart Design
• •Customer Focus and Support
• •Joy and Delight for Families
• •Support for Practical Parenting

Best Practices

• •Create a "Voice and Tone" Guide: Document the key characteristics of Manena.gr's tone (Friendly, Enthusiastic, Helpful, Modern, Playful). Include examples of "do's and don'ts" for writing.
• •Use Personal and Inclusive Language: Continue using "we," "you," and a welcoming style, like Marialena's personal messages. Make parents feel understood and supported.
• •Incorporate Emojis and Engaging Questions (especially on social media): Reflect the enthusiastic and interactive nature seen on TikTok and Instagram. Ask questions to boost engagement.
• •Highlight Uniqueness and Benefits Clearly: Consistently use terms like "unique," "special," "smart," and "innovative" while clearly explaining how the product benefits the child or parent.
• •Maintain Visual Consistency with Tone: Ensure that the visuals (photos, videos, graphics) used alongside the copy also reflect the brand's modern, stylish, and joyful aesthetic. The copy and visuals should work together to tell the same story.

Social Perception

Highly Positive, Trusted Source for Baby & Kids Products, Engaging and Modern, Reliable

Copy Examples

• •✨ Say hello to endless giggles! 👋 Our newest [Toy Name] has just rolled in, and it's ready for BIG adventures with your little one. Crafted for tiny hands and big imaginations! Shop the fun now (link in bio!) #ManenaGr #NewToyJoy #PlaytimeMagic #SmartGiftsForKids
• •🎁 Searching for that perfect, unique gift that’ll make their eyes sparkle? ✨ Our [Season/Holiday] Gift Guide is here! Discover handpicked treasures and smart toys for every little dreamer on your list. Let Manena.gr help you make memories! -> [Link to Gift Guide] #ManenaBaby #UniqueGifts #HolidayCheer #GiftsForLittleOnes
• •🤯 No more cold milk emergencies! This USB-chargeable smart bottle warmer is a total game-changer for busy parents! 🍼 Keeps milk at the perfect temp, wherever you are. ✨ Tag a parent who NEEDS this! 👇 #ManenaGr #MomHacks #BabyEssentials #SmartParenting #OnTheGoKids
• •Welcome to Manena! 🎉 Your happy place for unique toys, adorable baby gear, and smart gifts that families love. Dive in and discover something special! #ManenaKids #JoyfulShopping
• •Psst!🤫 Special Treats for Your Little Stars Inside! ✨ (Manena.gr)