Brand Tone

Elegant & Sophisticated, Confident & Assertive, Artistic & Passionate, Customer-centric & Reassuring

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Elegance & Style
• •Customer Satisfaction & Confidence
• •Ethical Sourcing (for feathers)

Best Practices

• •Develop a Brand Voice and Tone Guide: Clearly define the brand's personality, core values, and the specific tone (e.g., elegant, confident, artistic) to be used in different contexts (website, social media, product descriptions, customer service). Share this guide with everyone creating content.
• •Use a Consistent Core Vocabulary: Identify keywords and descriptive terms that embody the brand's essence (e.g., "handcrafted," "luxury," "elegant," "bespoke," "unique," "sophisticated," "artistry," "impeccable") and use them consistently across all communications.
• •Focus on "Show, Don't Just Tell": Instead of simply stating the products are "high quality," describe the materials, the meticulous crafting process, and the unique details that demonstrate this quality. For instance, "Each feather is ethically sourced and meticulously hand-placed..."
• •Maintain Tone Across All Touchpoints: Ensure the brand tone is consistent not only in marketing copy but also in customer service interactions (emails, chat responses), packaging inserts, and even error messages on the website. Every interaction contributes to the overall brand perception.
• •Regularly Audit and Refine Content: Periodically review all public-facing content to ensure it aligns with the established brand tone and values. As the brand evolves, the tone guide may also need slight refinements. Monitor customer feedback for insights into how the tone is being received.

Social Perception

Highly Regarded for Uniqueness, Associated with Quality and Craftsmanship, Seen as Elegant and Classy, Good Customer Service, Premium but Accessible Luxury

Copy Examples

• •Mandujour: Where Artistry Meets Attire. Handcrafted Feather Bow Ties for the Gentleman of Distinction.
• •Step into Uncompromising Elegance. Our Piacenza Double Monk Strap shoes are meticulously handcrafted from the finest full-grain Italian leather, embodying timeless style and enduring quality. Experience the Mandujour difference – sophistication you can feel.
• •Dare to be different. Mandujour accessories are crafted not just to be worn, but to tell your unique story. Unleash your confidence. #MandujourStyle #HandcraftedLuxury #MensFashionReimagined
• •Introducing the Mandujour Vanguard Collection: Elevate Your Signature Style.
• •At Mandujour, we believe true style is an art form. That's why each piece is born from a passion for impeccable craftsmanship and a desire to empower you with accessories that are as unique as your ambition. Discover the confidence of Mandujour.