Brand Tone

Conscious and Ethical. The brand values conscious production and ethical practices.

Brand Values

• •Ethical Production
• •Conscious Practices
• •Sustainability
• •Inclusivity (specifically petite sizes)
• •Customer Satisfaction

Best Practices

• •Clearly communicate ethical practices in copywriting.
• •Use relatable language to connect with customers.
• •Highlight the availability of petite clothing options.
• •Incorporate visuals of diverse body types to promote inclusivity.
• •Share customer stories that emphasize satisfaction with the brand's ethical practices and petite clothing options.

Social Perception

The brand is perceived as ethical and conscious, with a focus on sustainability and inclusivity. It is also perceived as catering to the petite clothing market.

Copy Examples

• •"Our commitment to conscious production ensures you can feel good about what you wear."
• •"Ethically made petite clothing designed for your unique style and shape."
• •"We believe in fashion that's kind to the planet and empowers women of all sizes."
• •"Discover our collection of sustainable petite styles, crafted with love and respect for the environment."
• •"Join us in our journey towards a more ethical and sustainable fashion future."