Brand Tone

Sophisticated & Elegant, Conscious & Mindful, Authentic & Transparent, Educational & Empowering, Calm & Understated

Brand Values

• •Sustainability
• •Purity & Quality
• •Minimalism & Simplicity
• •Effectiveness & Performance
• •Holistic Well-being
• •Ethical Practices
• •Timelessness

Best Practices

• •Embrace "Less is More": Reflect minimalism in your language. Use clear, concise sentences. Avoid jargon or overly complex vocabulary. Let the quality of the message speak for itself, much like the products.
• •Highlight Natural & Organic Elements: Consistently weave in terms like "organic," "wild-harvested," "natural," "pure," and "sustainable" when describing ingredients and processes, reinforcing the brand's core values.
• •Focus on Sensory & Experiential Language: Describe the textures, the feel on the skin, and the subtle, natural results. Use words like "nourishing," "velvety," "dewy," "radiant," "sensorial" to evoke the luxurious and beneficial experience of using Manasi 7 products.
• •Maintain an Educated & Refined Voice: Share information about the benefits of ingredients or the multifunctionality of products in a way that is informative but not condescending. The tone should be that of a trusted, knowledgeable expert.
• •Stay True to the "Slow Beauty" Philosophy: Avoid hype, urgency, or aggressive sales tactics. The communication should feel calm, considered, and timeless, encouraging mindful consumption rather than impulse buys.

Social Perception

Luxury Clean Beauty, Trustworthy & High-Quality, Cult Favorite/Niche Appeal, Artistic & Professional, Aspirational yet Accessible

Copy Examples

• •Manasi 7: Consciously crafted. Effortlessly versatile. Purely you. Discover beauty that aligns with your values. Our collection of organic, multifunctional makeup is designed for lasting performance and a minimal impact on our planet.
• •One pot, endless expressions. Our iconic All Over Colour delivers rich, buildable pigment for lips, cheeks, and eyes. Formulated with nourishing wild-harvested oils and organic butters, it’s pure artistry, simplified.
• •The ritual of beauty, reimagined. Embrace the simplicity of our Skin Enhancer, a breathable veil of organic coverage that perfects and protects. Slow down, connect, and reveal your natural radiance.
• •Beyond Clean: Experience the Manasi 7 Difference. At Manasi 7, sustainability isn't a trend; it's our foundation. From ethically sourced ingredients to our small-batch production, every choice is made with intention—for your skin and our world.
• •Founded on the belief that high performance and natural integrity can coexist, Manasi 7 offers a curated selection of essentials. We invite you to simplify your routine while elevating your beauty with products that are as kind to the earth as they are to your skin.