Brand Tone

uplifting, supportive, and authentic

Brand Values

• •Wellbeing & Happiness
• •Authenticity & Individuality
• •Natural & Quality Ingredients
• •Kindness & Integrity
• •Cruelty-Free & Ethical Practices
• •Resilience & Empowerment
• •Connection & Community

Best Practices

• •Lead with Empathy and Understanding
• •Use Affirmative and Empowering Language
• •Weave in the "Why"
• •Maintain Authenticity and Relatability
• •Be Inclusive and Positive

Social Perception

A provider of high-quality, natural fragrances, Focused on Emotional Wellbeing, Founder-Driven and Passionate, Ethical and Australian-Made, Aspirational yet Relatable, Premium (Price Point), Travel-Friendly.

Copy Examples

• •Headline: Find Your Focus. Unlock Your Flow. Body: Life’s a whirlwind. When distractions pull you in every direction, our "I Have Focus" mist, rich with Rosemary and Lemon, helps clear the mental fog. Spritz, breathe, and conquer your day, your way. #BeYourBestSelf #MoodEssentials
• •Headline: Embrace Your Shine. Naturally. Body: You deserve to feel confident, just as you are. Our "I Have Confidence" blend of Grapefruit and Bergamot is more than a fragrance—it's your daily reminder to stand tall and own your story. Australian-made with 100% natural essential oils, because your wellbeing comes first. #AuthenticallyYou #MelissaAllenMoodEssentials
• •Headline: Press Pause. Invite Calm. Body: Overwhelmed? Let the soothing notes of Lavender and Sandalwood in our "I Have Calm" pillow mist transform your space into a sanctuary. Gently unwind and drift into peaceful moments. Because self-care isn't a luxury, it's essential. #FindYourCalm #NaturalWellbeing
• •Headline: Joy is an Inside Job. We Just Bottled It. Body: Ready for a dose of sunshine? Our "I Have Joy" fragrance, bursting with Orange and Grapefruit, is designed to lift your spirits and brighten your perspective. It’s your little bottle of happiness, handcrafted with love in Australia. #SpreadJoy #MoodBooster
• •Headline: Your Story. Your Scent. Your Strength. Body: Inspired by a journey of resilience, our "Life Story" Eau de Parfum is for every dreamer, doer, and believer. A complex, unisex blend that celebrates your unique path. Smell great, feel empowered. #MelissaAllenStory #SignatureScent