Brand Tone

Supportive, Empathetic, Professional, Trustworthy, Community-Focused

Brand Values

• •Support for Motherhood
• •Convenience
• •Quality & Trust
• •Community
• •Empowerment

Best Practices

• •Use inclusive language that resonates with mothers from diverse backgrounds.
• •Highlight the convenience and time-saving aspects of the app and e-commerce platform.
• •Emphasize the quality and safety of the products and services offered.
• •Incorporate testimonials or user stories to build trust and credibility.
• •Maintain a consistent brand voice across all platforms, reflecting the supportive, empathetic, and community-focused tone.

Social Perception

A reliable and supportive platform for mothers in the MENA region, offering convenient access to quality products, vetted services, and a thriving community.

Copy Examples

• •"Making motherhood easier, one connection at a time. Join our community today!"
• •"Your go-to online store for quality baby essentials and mama care products, delivered right to your door."
• •"Connect with like-minded moms, share your experiences, and find the support you need on your motherhood journey."
• •"Vetted service providers and trusted products, because your peace of mind is our priority."
• •"From feeding to baby care, we've got you covered. Explore our wide range of products designed to simplify your life."