Brand Tone

Helpful and Caring, Value-Oriented and Surprising, Accessible and Inclusive, Trustworthy and Assuring, Engaging and Friendly

Brand Values

• •Customer Centricity: The desire to provide a "貼心體驗" (thoughtful experience) and meet the diverse needs of Hong Kong consumers.
• •Value for Money: Sourcing products globally to offer competitive deals.
• •Quality and Authenticity: Promising "正貨" (authentic goods) and reliable product sourcing.
• •Care and Community: Rooted in AM730 Media Limited's idea of "關顧社會" (caring for society) and extending that care to individuals and families.
• •Surprise and Delight: Aiming to offer an unexpected and pleasant shopping journey ("你Buy有Surprise !").

Best Practices

• •Emphasize "Care" and "Thoughtfulness": Consistently use language that reflects a genuine concern for the customer's well-being and needs. Words like "care," "thoughtful," "support," "well-being," and "community" can be woven into product descriptions, social media posts, and customer service interactions.
• •Highlight "Value" and "Surprise": Regularly incorporate phrases related to good deals, savings, and the "surprise" element. This could be through calls-to-action like "Discover your surprise deal!" or by framing promotions as special treats for the customers.
• •Maintain an Inclusive and Accessible Voice: Address a broad audience. Avoid overly niche jargon and ensure the language is easy to understand for different demographics in Hong Kong. Use welcoming and friendly language.
• •Build Trust Through Assurance: Reinforce messages of "authenticity," "quality," and "reliability" in product descriptions and brand statements. This helps to counter any potential skepticism and aligns with the "guarantee of confidence" promise.
• •Be Solution-Oriented and Positive: Frame product benefits around how they make customers' lives easier, better, or more enjoyable. Keep the overall tone upbeat and helpful, focusing on the positive impact of shopping with MAMA730. Even when addressing potential issues, maintain a constructive and supportive voice.

Social Perception

MAMA730 positions itself as a caring, value-driven, and reliable online marketplace catering to a broad Hong Kong audience. While striving for a positive image, some negative perception exists due to the association with AM730's owner. General e-commerce user perception likely depends on product range, price, user experience, delivery, and customer service.

Copy Examples

• •Headline: Your Family's Needs, All in One Place & With a Sprinkle of Surprise! Body: From whipping up a storm in the kitchen to keeping your loved ones healthy and your home cozy, MAMA730 brings you the best deals on everything you need. We care about making your life easier, one great find at a time. Shop now and let us surprise you! #MamaKnowsBest #HKOnlineShopping #ValueAndCare
• •Headline: More Than Just Shopping, It's MAMA730 Care! Body: We believe in looking out for our Hong Kong family. That’s why we source quality products worldwide, offering you genuine value and a shopping experience that feels like a warm hug. Discover your next favorite thing today! #MAMA730Surprise #HongKongDeals #ShopSmartHK
• •Headline: Unlock Daily Deals & Unexpected Joy with MAMA730! Body: Students, busy bees, super-dads, and amazing mamas – we’ve got something for everyone! Explore thousands of products at prices that make you smile. Because at MAMA730, you Buy, you Get a Surprise! #BestDealsHK #EverydayValue #MAMA730
• •Headline: Feel Good Shopping: Quality Finds, Caring Prices. Body: MAMA730 is your trusted partner for online shopping in Hong Kong. We handpick authentic products and ensure they reach you with a promise of quality and a dash of delight. What will you discover today? #TrustedOnlineStoreHK #QualityForLess #HKFamilies
• •Headline: Spoil Yourself (and Your Wallet!) with MAMA730’s Picks! Body: Life’s better with a little surprise! Dive into MAMA730 for fantastic offers on electronics, homeware, health essentials, and more. We're here to make every purchase a happy one. #HongKongOffers #MAMA730LovesYou #ShopHappyHK