Brand Tone

Sentimental and Emotional, Personal and Intimate, Celebratory, Appreciative and Thoughtful, Modern and Elegant

Brand Values

• •Personalization
• •Commemoration
• •Quality
• •Connection
• •Customer Satisfaction
• •Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., "sentimental yet modern," "celebratory and intimate"), lists approved and discouraged words/phrases, and provides examples. Share this with anyone creating content.
• •Focus on "The Why": Always circle back to why someone is buying a Malufy product – to commemorate a special moment, express love, or give a deeply personal gift. Let this emotional core drive the language.
• •Use Storytelling: Incorporate storytelling elements whenever possible. Instead of just listing features, talk about the "story" a star map tells or the "moment" it captures. Use customer-centric language (e.g., "your special night," "their unique bond").
• •Maintain Visual and Textual Harmony: Ensure the copy's tone matches the visual aesthetic of the website and marketing materials (which is generally clean, elegant, and emotive for Malufy). A mismatch can be jarring.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, ads, social media, emails) to ensure it aligns with the established brand tone. Gather feedback and make adjustments as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

Positive for Gift-Giving, Appreciation for Customization, Aesthetic Appeal, Potential Concerns (common for e-commerce), Seen as a Niche Provider

Copy Examples

• •Headline for an Anniversary Promotion: Map the Night You Said 'Yes.' ✨ Relive your most cherished moments with a custom star map. The perfect anniversary gift, written in the stars.
• •Social Media Post (Instagram/Facebook) for a New Product/Feature: Introducing our new 'Midnight Blue' style! 🌌 Your special date, their unique coordinates, now wrapped in the deepest elegance. Create a gift that whispers 'you're my universe.' #Malufy #StarMap #PersonalizedGift #UnderTheStars
• •Email Subject Line for a Birthday Offer: A Birthday Gift as Unique as Their Story 🌟 Give the stars this year.
• •Product Description Snippet: Every Malufy map is more than just a poster; it's a portal to a precious memory. Meticulously crafted, deeply personal, and designed to be treasured for a lifetime. Tell your story, your way.
• •Call to Action on a Product Page: Capture Your Moment. Create Your Personalized Map Today and Keep Your Special Memory Alive Forever.