Brand Tone

Elegant & Sophisticated, Classic & Timeless, Quality-Oriented, Modern (with a nod to tradition)

Brand Values

• •Craftsmanship
• •Quality
• •Heritage & Tradition
• •Elegance & Beauty
• •Innovation (within tradition)

Best Practices

• •Pair elegant and sophisticated copy with high-quality, refined imagery.
• •Pay attention to how the brand is described, for instance, as "Milor" with its Milan and Gold heritage.
• •Emphasize the "Made in Italy" aspect to highlight craftsmanship and quality.
• •Use language that reflects both tradition and innovation in design.
• •Maintain a consistent brand voice across all platforms, adapting to the audience while staying true to core values.

Social Perception

Perceived as a purveyor of fine, Italian-made jewelry, blending tradition with innovation, and embodying elegance and quality.

Copy Examples

• •A testament to timeless beauty and unparalleled quality.
• •We blend generations of Italian tradition with innovative design to create pieces you’ll cherish forever.
• •Milor: Where Milanese heritage meets golden artistry.
• •Experience the luxury of Italian craftsmanship. Discover our exquisite collection of gold and pearl jewelry.
• •Timeless elegance, redefined. Explore our latest designs, inspired by tradition and crafted for the modern woman.