Brand Tone

Informative and Resourceful, Culturally Connected, Direct and Service-Oriented, Quietly Passionate, Accessible (Striving for Broad Reach)

Brand Values

• •Accessibility to Arabic Literature: Making a wide range of Arabic books available to a global audience.
• •Cultural Preservation and Promotion: Playing a role in disseminating Arabic language and culture through literature.
• •Customer Service: Aiming to provide necessary information and facilitate the purchase and delivery of books.
• •Variety and Selection: Offering a comprehensive catalog covering diverse genres and interests within Arabic literature.
• •Community Connection: Fostering a community of readers interested in Arabic books, particularly evident on their Facebook page.

Best Practices

• •Prioritize Clarity and Information: Ensure all copy, from product descriptions to social media updates, provides clear, accurate, and helpful information about the books and services offered.
• •Embrace Arabic Authenticity (with broader accessibility): While Arabic is central, ensure that when using other languages (like German or English for broader outreach), the essence of promoting Arabic literature remains respectful and authentic. Avoid overly casual slang that might not fit the literary context.
• •Highlight Selection and Discovery: Continuously emphasize the vastness and diversity of the Arabic literary world available through the store. Use language that invites exploration and discovery.
• •Maintain a Respectful and Educated Voice: The subject matter is literature and culture. The tone should reflect an appreciation for this, avoiding overly aggressive sales tactics and instead focusing on the value and enrichment books provide.
• •Be Responsive and Service-Focused in Interactions: In all customer-facing communication (social media comments, emails), maintain a helpful, direct, and polite tone, reinforcing the value of customer service. Respond in the language of the inquiry where feasible, especially if it's Arabic, German, or English.

Social Perception

A Specialized Bookstore, A Necessary Resource, Reliable (with typical e-commerce caveats), Culturally Significant

Copy Examples

• •Website Banner (Informative, Culturally Connected): Explore a World of Arabic Literature. Thousands of titles from timeless classics to contemporary bestsellers. Your journey into Arabic reading starts here at Maktabet Al Arab.
• •Instagram Post (New Arrivals - Direct, Passionate): Fresh off the press! Discover the latest voices and captivating stories from the Arab world. Tap to explore our new arrivals. #ArabicLiterature #NewBooks #ReadArabic
• •Facebook Ad (Community Focused, Accessible): Connect with your heritage, explore new perspectives. Maktabet Al Arab brings the richness of Arabic books to your doorstep, wherever you are. Find your next favorite read today!
• •Email Newsletter Snippet (Resourceful, Service-Oriented): Dear Reader, Looking for specific Arabic texts for your studies or leisure? Our curated collections and powerful search make it easy to find exactly what you need. Plus, enjoy [mention a current offer/benefit, e.g., '10% off children's books this week']!
• •Product Description (Informative, Slightly Passionate): Delve into [Author's Name]'s masterpiece, a pivotal work in modern Arabic poetry. This edition from [Publisher] offers crisp typography and a durable binding, perfect for both dedicated scholars and new admirers of [Author's Name]'s profound insights. Add this essential volume to your collection.