Brand Tone

Practical & Straightforward, Community-Oriented & Friendly, Value-Driven, Reassuring (for work shoes)

Brand Values

• •Comfort
• •Affordability
• •Quality/Durability (within its price range)
• •Practicality & Functionality
• •Community Focus
• •Accessibility

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that is easy to understand. Avoid jargon or overly trendy phrases. Focus on the core benefits: comfort, price, and practicality.
• •Emphasize Value Consistently: Whether it's affordable, great price, or economical, ensure the message of value for money is present in most communications.
• •Maintain a Friendly and Approachable Voice: Use welcoming language, especially when referencing the local community or inviting customers to the store. Phrases like we believe or we welcome you can help.
• •Be Benefit-Oriented: Focus on what the shoes do for the customer – provide comfort, ensure safety at work, offer an affordable option for school, etc. – rather than just listing features.
• •Reference Community Connection (where appropriate): Mentioning the Watney Market location and the commitment to serving the local community can reinforce brand identity and build trust, particularly for local marketing efforts.

Social Perception

Local & Community-Focused, Provider of Affordable Footwear, Specialist in Functional/Work Footwear, Traditional Retailer

Copy Examples

• •Headline (General): Step into Comfort & Savings: Watney Shoes – Quality Footwear for the Whole Family. Body: From school days to work plays, find your perfect fit without breaking the bank. Visit us at Watney Market or shop online!
• •Headline (Work Shoes): Stay Safe, Stay Comfortable. Watney’s Work Shoes Get the Job Done. Body: Our slip-resistant Chef Xtra Comfort shoes offer the grip and support you need for long shifts. Great price, unbeatable protection.
• •Headline (Social Media Post): Your Local Shoe Shop with More to Offer! Body: Watney Shoes at the heart of Watney Market: bringing you affordable style and everyday comfort for years. Come say hello!
• •Headline (Seasonal Sale): Step Into Savings! Great Deals on Summer Sandals & Back-to-School Shoes. Body: Get the best value on essential footwear at Watney Shoes. Style and comfort that’s always accessible.
• •Headline (Brand Motto Emphasis): Watney Shoes: Great Comfort, Great Price. Make Yourself Look Good! Body: We believe everyone deserves quality shoes that feel as good as they look. Explore our wide range today.