Brand Tone

Community-Oriented, Supportive & Empowering, Friendly & Welcoming, Passionate & Authentic, Experiential

Brand Values

• •Localism
• •Community Building
• •Support for Small Business
• •Quality & Craftsmanship
• •Making a Difference

Best Practices

• •Emphasize "Local" and "Community": Consistently use words like "local," "community," "neighbors," "hometown," and "gathering place" to reinforce the brand's core identity.
• •Highlight the "Maker" Story: Share brief stories or snippets about the individual makers and their passion. This adds authenticity and a personal touch. (e.g., "Meet Sarah, the hands behind these beautiful ceramics..." or "John's family has been farming this land for generations...")
• •Use Warm, Inviting, and Positive Language: Employ words like "vibrant," "joy," "goodness," "discover," "experience," "unique," and "handcrafted." Avoid overly corporate or transactional language.
• •Focus on the "Experience": Frame visits to Makers Exchange as more than just shopping. Talk about the atmosphere, the ability to meet makers, enjoy food and drinks, and participate in events.
• •Maintain a Helpful and Engaging Voice: Especially on social media, respond to comments and questions in a friendly and approachable manner. Ask questions to engage the audience and make them feel part of the Makers Exchange community.

Social Perception

Makers Exchange is perceived as a welcome addition to the local retail landscape, particularly for its focus on local artisans and businesses. It's seen as a hub for discovering unique products and enjoying a community-focused shopping and dining experience. The brand is associated with supporting the local economy and individual creators. There's an appreciation for the variety of vendors and the unique, non-mass-produced items available.

Copy Examples

• •Headline: Discover a Community of Creativity. Body: Step into Makers Exchange, where every item tells a story and every purchase supports a local dream. Find unique gifts, handcrafted home decor, delicious local foods, and so much more. We're more than a store; we're your neighbors, your friends, your local makers. #ShopLocalSD #MakersGonnaMake #TeaSD
• •Headline: Taste the Local Difference. Body: From farm-fresh produce to artisan coffee and gourmet waffles, Makers Exchange is your destination for flavors you won't find anywhere else. Support local farmers and food creators while treating yourself to something truly special. Goodness grows here! #EatLocal #SDProud #SupportSmallFarms
• •Headline: Your Weekend Plans Just Got More Inspiring. Body: Looking for a unique outing? Spend your day at Makers Exchange! Explore booths from 100+ local artisans, grab a coffee, enjoy a delicious bite, and soak in the vibrant atmosphere. There's always something new to discover. #CommunityHub #WeekendVibes #ExperienceTea
• •Headline: Gifts That Give Back. Body: When you choose a gift from Makers Exchange, you're not just giving a beautiful item – you're supporting a local entrepreneur and strengthening our community. Find handcrafted treasures made with passion and care. #SupportLocalArtists #MeaningfulGifts #ShopSmall
• •Headline: Feel the Heart of Local. Body: At Makers Exchange, we believe in the power of goods that make a difference. Each vendor pours their heart and soul into their craft, offering you authentic, quality products. Come experience the passion and creativity that makes our community thrive. #LocalLove #HandcraftedGoodness #TeaSouthDakota