Brand Tone

Expert & Scientific, Natural & Holistic, Caring & Empathetic, Educational & Informative, Approachable & Modern

Brand Values

• •Efficacy & Results
• •Naturalness & Purity
• •Scientific Innovation
• •Personalization & Customization
• •Customer Satisfaction & Trust
• •Sustainability

Best Practices

• •Prioritize Scientific Credibility with Natural Language: Always lead with the expertise and clinically supported benefits, but explain them in a way that is understandable and relatable, emphasizing the natural origin of ingredients.
• •Educate and Empower: Share knowledge about scalp health, ingredients, and routines. This reinforces expertise and builds trust, empowering customers to make informed choices.
• •Maintain Empathy and Understanding: Acknowledge the frustrations and concerns associated with scalp and hair issues. Position the brand as a supportive partner in the customer's journey.
• •Highlight "Natural" and "Personalized" Consistently: These are core differentiators. Ensure that copy across all platforms reiterates the commitment to 100% natural ingredients and tailored solutions.
• •Ensure Visual and Textual Cohesion: The clean, natural aesthetic often seen on their Instagram should be complemented by copy that is equally clear, trustworthy, and focused on well-being and efficacy.

Social Perception

Generally perceived as a trustworthy and innovative brand in the natural hair care space, particularly for scalp treatments. The expertise of the founder is a significant positive factor. Customers appreciate the natural and effective solutions for various scalp problems.

Copy Examples

• •Headline: Stop Scalp Stress. Start Fresh with Nature's Science. Body: Tired of scalp troubles dictating your hair's health? At MakeMyMask, our Doctor of Pharmacy-led team combines clinically proven natural ingredients to bring lasting relief. Discover your personalized path to a balanced, thriving scalp. Take our free online dermo-capillary diagnosis today.
• •Social Media Post: 🌿 Did you know your scalp has its own unique ecosystem? Our TrichoActiv® technology, inspired by nature and perfected by science, works to restore your scalp's natural balance. Say goodbye to itching and hello to healthy, vibrant hair. Learn more about our 100% natural solutions. #MakeMyMask #ScalpCare #NaturalHair #HealthyScalp
• •Product Description Snippet (for an anti-dandruff mask): Reclaim your comfort. Our Anti-Dandruff Scalp Mask, formulated by a trichologist, uses potent natural botanicals to gently purify and soothe. Clinically shown to reduce flaking and calm irritation, it’s your natural answer to a clear, confident scalp.
• •Email Subject Line: Finally! Natural, Doctor-Formulated Relief for Your Scalp Concerns. Email Body Preview: Struggling with [specific concern e.g., oily scalp, hair thinning]? Dr. Julie Pernet and the MakeMyMask lab have developed a targeted, 100% natural treatment just for you...
• •Brand Story Snippet: Born from personal experience and a passion for botanical science, MakeMyMask is more than just hair care – it's a commitment to holistic scalp health. Our founder, a Doctor of Pharmacy, believes everyone deserves to feel confident in their natural hair, starting with a truly healthy scalp. We’re here to help you achieve it, naturally and effectively.