Brand Tone

Expert, Natural, Personalized, Approachable, Transparent

Brand Values

• •Effectiveness
• •Naturality
• •Sustainability
• •Personalization
• •Holistic Approach
• •Made in France

Best Practices

• •Maintain a balance between scientific information and relatable language to cater to a broad audience.
• •Emphasize the natural origin and benefits of ingredients, connecting them to tangible results.
• •Use inclusive language and imagery that celebrates diverse hair types and concerns.
• •Incorporate customer testimonials and success stories to build trust and credibility.
• •Offer clear and concise instructions for product usage, highlighting the ease and personalization of the DIY aspect.

Social Perception

Positive, Trustworthy, Natural, Innovative, Premium Quality, Community-Oriented

Copy Examples

• •"Discover the science-backed secret to luscious locks. Our TrichoActiv® technology, combined with nature's finest ingredients, delivers visible results you'll love."
• •"Tired of harsh chemicals? Our gentle, plant-based formulas nourish your scalp and hair without compromise. Experience the difference of natural care."
• •"Your hair is unique, and so is our approach. Take our online diagnosis and unlock a personalized hair care routine designed just for you."
• •"Join our community of over 100,000 happy customers who have transformed their hair with MakeMyMask. See their stories and share your own!"
• •"From our French atelier to your home, we're committed to sustainability and eco-responsibility. Our eco-friendly packaging and local partnerships reflect our dedication to a healthier planet."