Brand Tone

Inspirational & Adventurous, Passionate & Nurturing, Quality-Conscious

Brand Values

• •Exploration & Discovery
• •Nature & Growth
• •Quality & Heritage
• •Global Connection (through plants)
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the determined tone (Inspirational, Passionate, Quality-Conscious), key messaging themes (exploration, discovery, nature, quality), and "do's and don'ts" for language. Share this with anyone creating content.
• •Embrace Storytelling: Consistently weave the "spirit of exploration" and the "journey of a seed" into product descriptions, blog posts, and social media. Use evocative language that inspires and connects emotionally.
• •Highlight Quality & Origin: Always emphasize the premium nature of the seeds – "Canadian-grown," "heirloom," "organic," "high-germination," "carefully selected." This reinforces the value of quality.
• •Focus on the "Why": Connect with the customer's deeper motivations for gardening – the joy of discovery, the satisfaction of nurturing growth, the connection to nature, the taste of home-grown food.
• •Maintain Consistency Across All Channels: Ensure the tone and values are reflected uniformly, whether it's on the website, in emails, on any future active social media, or in customer service interactions. Review content regularly for alignment.

Social Perception

The perception is largely shaped by the brand's own assertions on its website. Without external customer feedback, it's difficult to gauge how the public truly perceives the brand versus its intended image.

Copy Examples

• •Headline: Unearth Your Next Adventure. Discover Rare Seeds at Majillan.com. Body: "Just as explorers once charted new oceans, you can cultivate new worlds in your own garden. Our carefully selected heirloom and organic seeds are an invitation to grow something extraordinary. What will you discover today?"
• •Social Media Post: "From a single seed, a new story unfolds. 🌱 At Majillan, we're passionate about bringing you the finest Canadian-grown and globally sourced seeds, so you can write your own chapter of growth and flourishing. Explore our collection: [Link to website]"
• •Product Description Snippet (for a rare tomato seed): "Taste the legacy. These [Tomato Variety Name] seeds carry generations of flavor, carefully preserved and selected for your garden. Experience the unparalleled taste of true heirloom quality, nurtured from our hands to yours. Embark on a culinary journey."
• •Email Subject Line: Your Garden's Next Great Discovery Awaits! Email Body Teaser: "Tired of the same old blooms? Majillan offers a world of unique and high-germination seeds, ready to transform your garden into a vibrant tapestry of discovery. Find your inspiration inside..."
• •Brand Tagline Variation: Majillan: Explore. Plant. Thrive. (Variation on their "Discover. Grow. Flourish.")