Brand Tone

Personal and Relatable, Inspiring and Creative, Helpful and Practical, Passionate, Friendly and Approachable

Brand Values

• •Authenticity: Sharing real personal projects and experiences.
• •Creativity: Finding innovative and aesthetically pleasing solutions for the home.
• •Sharing & Community: Offering knowledge and experiences to help and inspire others.
• •Passion for Home: A deep appreciation for creating beautiful and personal living spaces.
• •Resourcefulness (DIY aspect): Valuing the ability to create and improve things oneself.

Best Practices

• •Create a Simple Tone of Voice Guide: Document key characteristics (e.g., "Personal, Passionate, Helpful, Relatable, Creative"). Include "we are..." and "we are not..." statements (e.g., "We are encouraging and down-to-earth," "We are not overly technical or exclusive").
• •Speak from Personal Experience (Use "I" and "We"): Since Maison Oly is based on Oly and Manu's journey, the copy should reflect this directly. Share personal anecdotes, learnings, and even mistakes to build relatability.
• •Focus on "How-To" and Inspiration: Frame content around helping and inspiring the reader. Use actionable language for DIYs and tips, and evocative language when showcasing finished projects or ideas.
• •Maintain a Conversational Style: Write as if speaking to a friend. Use approachable language, ask questions to encourage engagement, and don't be afraid to show personality. Avoid overly formal or corporate jargon.
• •Visuals and Text Congruence: Ensure the tone of the copy matches the style of the photography and website design. If the visuals are warm and inviting, the text should be too. The French language used on the site naturally lends a certain charm and sophistication which can be part of the tone.

Social Perception

As a Source of Inspiration, As a Practical Guide, As a Personal Story. It's perceived more as a personal influencer/blogger space than a formal business, based on the website.

Copy Examples

• •Our latest reno adventure is LIVE on the blog! ✨ We took on [Project Type, e.g., our tiny guest bathroom] and learned so much. Swipe up to see the before & afters and snag our top tips for [Specific Challenge, e.g., maximizing small spaces]. Let us know what you think! #MaisonOly #HomeRenovation #DIYDecor #Transformation
• •Ever wanted to create your own [DIY Project, e.g., rustic floating shelves]? I was a little intimidated at first, but it was easier than I thought! Join me as I walk you through every step – from choosing the wood to the final styling. Let's get crafty! Read the full guide on MaisonOly.com.
• •Spotted! 🌿 Found the most charming little [Type of Shop, e.g., antique shop] in [Location] over the weekend. It's a treasure trove for anyone who loves [Specific Style, e.g., vintage finds]. Adding it to our 'Bonnes Adresses' on the blog – link in bio for all our favourite local gems! What are your hidden spots? #MaisonOlyRecommends #LocalFinds #DecorInspo
• •And that’s how we transformed our [Room]! It was a journey, but so worth it. What are your go-to tricks for [Related Problem, e.g., making a room feel brighter]? Share your wisdom in the comments below – we love learning from you too! - Oly & Manu
• •Hi, we're Oly and Manu! Welcome to Maison Oly – our little corner of the internet where we share our adventures in turning houses into homes. From messy renovations to the joy of finding the perfect decor piece, we're all about creating spaces we love, and hopefully inspiring you to do the same. Follow along for DIYs, project reveals, and a peek into our life!