Brand Tone

Elegant, Inspiring, Warm, Sophisticated, Practical, Friendly

Brand Values

• •Beauty and Aesthetics
• •Functionality and Practicality
• •Quality and Craftsmanship
• •Creating a Personalized Home
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Elegant, Inspiring, Warm, Sophisticated, Practical, Friendly) with examples of "do's and don'ts" for word choice, sentence structure, and overall feeling. Share this with anyone creating content.
• •Focus on "Elegant Functionality": Consistently weave together the aspirational (beauty, style, inspiration) with the practical (durability, ease of use, comfort). Use evocative language for beauty, and clear, benefit-driven language for functionality.
• •Tell Stories: Share the inspiration behind products, the craftsmanship involved (if applicable), or how items can enhance daily life, connecting with the customer on an emotional level, much like their founding story.
• •Maintain Visual and Verbal Harmony: Ensure the copy's tone aligns with the sophisticated and clean visual aesthetic of the website and social media. The words should feel like they belong with the images.
• •Listen and Adapt (Slightly): While maintaining core consistency, pay attention to how customers talk about the brand and products in reviews or social media comments. This can provide cues for relatable language, but always filter it through the established brand voice.

Social Perception

Positive (Emerging): A provider of stylish and functional home solutions, specializing in mats with an intention to expand into more home decor items.

Copy Examples

• •Maison Matta: Where everyday elegance meets effortless living. Discover curated home essentials designed to inspire and endure.
• •Unroll a layer of sophistication. Our new [Rug Name] rug isn't just a statement piece; it's the foundation for a room that tells your story. Woven with care and designed for life, it brings warmth, texture, and timeless style to your cherished spaces.
• •From morning coffee rituals to evening gatherings, your kitchen deserves a touch of beauty that works as hard as you do. Our [Mat Name] kitchen mat: stylish, spill-proof, and oh-so-comfortable underfoot. ✨ #MaisonMatta #KitchenInspo #HomeComforts #ElegantLiving
• •Invite Beauty Home | The Maison Matta Style Event Starts Now!
• •At Maison Matta, we believe your home should be a sanctuary of comfort and style. Born from a passion for beautiful, functional design, we meticulously select and create pieces that transform houses into homes, one thoughtful detail at a time.