Brand Tone

Artistic, Evocative, Artisanal, Exclusive, Luxurious, Intimate, and Poetic

Brand Values

• •Craftsmanship
• •Quality & Luxury
• •Artistic Expression
• •Elegance & Timelessness
• •Ecology/Natural
• •Exclusivity

Best Practices

• •Use sensory language to describe fragrances and the ambiance they create.
• •Emphasize the brand's commitment to craftsmanship and handmade products.
• •Highlight the use of luxury ingredients, such as Grasse perfumes and vegetable wax.
• •Incorporate French phrases or terms to reinforce the brand's origin and luxury appeal.
• •Educate and inspire the audience about the nuances of fragrance and the artisanal process.

Social Perception

A purveyor of luxurious, hand-crafted home fragrances that blend artistry, elegance, and sustainability. It evokes a sense of exclusivity, intimacy, and timeless beauty.

Copy Examples

• •"Each candle is a testament to our passion for craftsmanship and the timeless allure of scent, a small beacon of luxury to illuminate your world."
• •"Offrez-vous un instant de lumière et de poésie with our latest Lueur du mois, a limited-edition candle crafted with the finest fragrances from Grasse."
• •"Discover the art of fine home fragrance with Maison La Lueur, where luxury meets artisanat and écologie."
• •"Experience the sensory journey of our hand-crafted candles, made with vegetable wax and infused with exclusive perfumes."
• •"Join the Cercle des Lueurs for exclusive offers and be the first to experience our refined and innovative creations."