Brand Tone

Promotional and Direct, Modern and Trendy, Enthusiastic and Inviting, Solution-Oriented

Brand Values

• •Comfort and Style
• •Practicality and Functionality
• •Accessibility/Value
• •Modern Living
• •Customer Satisfaction

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's tone (e.g., Enthusiastic, Modern, Helpful, Promotional) with examples of do's and don'ts. This ensures everyone writing for the brand is aligned.
• •Know Your Audience: Understand who you're talking to. The language, cultural references, and level of formality should resonate with your target customers (e.g., young families, new homeowners, style-conscious individuals).
• •Prioritize Key Brand Values in Messaging: Consistently weave in your core values (like comfort, style, practicality, affordability for Maison et Rêve) into product descriptions, social media posts, and all customer communications.
• •Use Consistent Terminology and Catchphrases: If there are specific phrases or hashtags the brand uses (like #MaisonEtRêve, "anti-tache"), ensure they are used regularly to build recognition and reinforce the brand identity.
• •Review and Adapt: Regularly review your copy across all platforms to ensure it remains consistent and still reflects the brand's intended tone. Be open to adapting the tone slightly for different platforms (e.g., more playful on TikTok, slightly more detailed on the website) while keeping the core voice intact.

Social Perception

Positive Engagement on TikTok, Focus on Practical Benefits Appreciated, Association with "Dream Home", Customers seem to respond well to visual demonstrations of product features (e.g., stain resistance tests).

Copy Examples

• •Headline (Website/Social Media): "Your Dream Home Starts Here! ✨ Discover Stylish Sofas & Beds at Maison et Rêve – Comfort Meets Chic, Affordably."
• •Instagram/TikTok Post Caption (for a modular sofa): "Life's flexible, your sofa should be too! 🛋️ Our [Sofa Name] modular sectional adapts to your space and style. Movie night? Sorted. Unexpected guests? Easy. Anti-stain velvet? YES! Tap to shop the look & live the dream! #MaisonEtReve #ModularSofa #LivingRoomGoals #StylishLiving #HomeComfort"
• •Product Description Snippet (for a storage bed): "Say goodbye to clutter and hello to chic serenity! Our [Bed Name] storage bed isn't just a stunning centerpiece for your bedroom; it's your secret weapon for a tidy, dreamy space. Lift, store, and sleep in style. Sweet dreams guaranteed! 😉"
• •Promotional Email Subject Line: "🎉 Big News! Fresh Styles + Special Offer Inside at Maison et Rêve!"
• •Website 'About Us' Excerpt: "At Maison et Rêve, we believe everyone deserves a home they adore – a place that’s as stylish as it is comfortable, as inspiring as it is practical. We handpick and design our furniture to bring you the latest trends without the crazy price tags. From our family to yours, welcome to the home of your dreams."