Brand Tone

Elegant & Sophisticated, Informative & Authoritative, Aspirational & Lifestyle-Oriented, Appreciative & Engaging, Modern & Evolving

Brand Values

• •Heritage & Tradition
• •Quality & Excellence
• •Well-being & Purity
• •Art & Design
• •Customer Centricity
• •Innovation

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the brand's long French history, its pioneering role in air purification, and the craftsmanship involved in creating its products and scents. Mention "French know-how" or "Master Perfumers" where appropriate.
• •Use Elegant and Evocative Language: Employ sophisticated vocabulary that appeals to a desire for luxury, refinement, and well-being. Describe scents and product designs with rich, sensory details.
• •Focus on Benefits Beyond Scent: Highlight the dual action of air purification and fragrancing, especially for the Lampe Berger. Emphasize how the products contribute to a healthier, more pleasant, and stylish living environment.
• •Maintain an Informative yet Accessible Voice: When explaining the technology or the benefits of aromachology, be clear and factual without being overly technical. The goal is to build trust and convey expertise.
• •Showcase Lifestyle and Aspiration: Use language and imagery that connect the products to a desirable lifestyle—one of comfort, elegance, relaxation, and personal well-being. Position the products not just as items, but as experiences.

Social Perception

Premium & Luxurious, Effective & Functional, Aesthetically Pleasing, Trustworthy & Established, Associated with Well-being, Gift-Worthy

Copy Examples

• •Headline: Elevate Your Everyday: The Art of French Living, Scent by Scent. Body: Discover Maison Berger Paris, where over a century of French expertise in home fragrance transforms your space into a sanctuary of purity and elegance. Breathe deeply, live beautifully.
• •Headline: More Than Fragrance. It's an Atmosphere. Body: Experience the unique patented technology of our Lampe Berger. Purify your air, eliminate unwanted odors, and delicately perfume your home with captivating scents crafted by French Master Perfumers.
• •Headline: The Signature of a Refined Home. Body: From iconic lamps to sophisticated diffusers, each Maison Berger Paris creation is a testament to timeless design and olfactory excellence. Find the perfect expression of your style.
• •Headline: Wellness, Woven into Your World. Body: Embrace the power of aromachology. Our carefully curated fragrances do more than delight the senses—they cultivate well-being, transforming your home into a haven of tranquility and joy.
• •Headline: A Legacy of Purity, A Future of Scented Sophistication. Body: For over 126 years, Maison Berger Paris has perfected the art of home perfumery. Join us in celebrating a tradition of innovation and elegance that continues to enchant homes worldwide.