Brand Tone

Independent & Authentic, Modern & Stylish, Expressive & Individualistic, Direct & Informative

Brand Values

• •Originality/Creativity
• •Quality
• •Expression
• •Independence

Best Practices

• •Develop a "Brand Voice Chart": Clearly define adjectives that describe your brand's tone (e.g., "Independent," "Expressive," "Modern," "Witty but not silly," "Confident but not arrogant"). Provide "do" and "don't" examples for phrasing to ensure everyone writing copy understands the nuances.
• •Prioritize Authenticity in Messaging: Consistently link back to the core values of independence, creativity, and expression. Share the stories or inspirations behind designs (if applicable) to reinforce the "thoughts and messages" aspect.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic. If the visuals are clean and modern, the copy should reflect that – avoid overly casual slang if it doesn't fit the visual presentation, or overly formal language if the visuals are edgy.
• •Engage with the Audience Consistently: When responding to comments or messages on social media, maintain the established brand tone. If the tone is independent and expressive, responses should feel personal and thoughtful, not generic or overly corporate.
• •Regularly Audit Content: Periodically review website copy, social media posts, email newsletters, and any marketing materials to ensure they are still aligned with the defined brand tone and values. This helps catch any inconsistencies that may have crept in.

Social Perception

Niche audience attracted to visual style and product offerings. Lack of widespread recognition. Potential for misidentification with other entities.

Copy Examples

• •Headline: Beyond the Label. This is Magnose. Body: Wear your statement. Our latest collection is designed for those who value originality and aren't afraid to show it. Independent designs, quality that speaks for itself. Shop now and define your own style. #Magnose #IndependentFashion #StreetStyleStatement
• •Headline: More Than Just Clothes. It's a Message. Body: At Magnose, every design has a thought, every piece tells a story. We’re an independent brand crafting quality apparel for a generation that cares about what they wear, and what it says. Discover graphics that resonate. Link in bio. #MagnoseStyle #WearYourValues #QualityGraphics
• •Headline: Fresh Drops. Authentic Vibe. Body: New season, new statements. Magnose brings you independently designed streetwear with a focus on quality and a modern edge. Free US shipping on orders over $75. Don't just follow trends, express yourself. #MagnoseTR #StreetwearCulture #IndependentBrand
• •Headline: Designed by Us. Defined by You. Body: Magnose is for the creators, the thinkers, the individuals. Our apparel and accessories are a canvas for your expression. Quality materials, unique designs, straight from an independent brand that gets it. Explore the collection. #MagnoseDesigns #ExpressYourself #ModernApparel
• •Headline: Keep it Real. Keep it Magnose. Body: Tired of the same old? Magnose offers a fresh perspective with graphic tees, hoodies, and accessories that stand out. We're an independent brand committed to quality and design that means something. Find your new favorite piece today. #Magnose #NewCollection #StreetFashion