Brand Tone

Expert, Personal, Quality-focused, Refined, Approachable

Brand Values

• •Quality Craftsmanship
• •Passion for Music & Woodworking
• •Functionality & Innovation
• •Customer Satisfaction & Service
• •Authenticity

Best Practices

• •Maintain a personal and approachable tone, reflecting Mike Borkovic's style.
• •Emphasize the quality of craftsmanship and the use of high-quality materials.
• •Highlight the functionality and innovative design of the products.
• •Incorporate customer testimonials to build trust and credibility.
• •Use language that conveys expertise and passion for both music and woodworking.

Social Perception

Highly positive, artistic, aesthetically pleasing, expert craftsmanship.

Copy Examples

• •"Our handcrafted wooden stands are designed to not only display your instrument beautifully but also to provide unwavering support and protection."
• •"As a saxophone repairman and woodworker, I'm passionate about creating functional art that enhances your musical experience. Let's collaborate on something special."
• •"Each piece is meticulously crafted from solid hardwood, ensuring lasting quality and a touch of elegance to your musical space."
• •"Don't just take our word for it—see what our customers are saying about the craftsmanship and exceptional service they've experienced with Wood & Winds."
• •"From exotic woods to custom designs, we're dedicated to providing musicians with unique and high-quality accessories that reflect their individual style."