Brand Tone

Practical and Solution-Oriented, Modern and Clean, Benefit-Driven, Reassuring

Brand Values

• •Convenience: Making life easier for active individuals.
• •Functionality: Offering a product that serves multiple useful purposes effectively.
• •Quality and Durability: Emphasizing robust construction and safe materials.
• •Innovation: Combining two common items (water bottle and phone holder) into one integrated solution.
• •Simplicity: Providing a straightforward solution to a common need.

Best Practices

• •Highlight Key Features as Solutions: Frame features like 'magnetic phone holder' or 'temperature control' in terms of the problems they solve or the ease they bring. For example, instead of 'Strong magnet,' use 'Securely attach your phone for easy access.'
• •Maintain a Confident and Reassuring Voice: Use words that instill trust in the product's quality and the brand's reliability (e.g., 'durable,' 'safe,' 'secure,' 'guarantee').
• •Emphasize Convenience for an on-the-go Lifestyle.
• •Focus on Simplicity and Functionality in Website Design and Product Descriptions.
• •Clearly communicate the benefits of the product features

Social Perception

Generally positive, with users valuing the convenience of hands-free phone use and hydration, particularly in active settings.

Copy Examples

• •Stay hydrated and keep your phone within reach.
• •Makes life simpler and more organised.
• •Securely attach your phone for easy access.
• •No spills.
• •Built to withstand active lifestyles.