Brand Tone

Approachable and Friendly, Expert and Knowledgeable, Supportive and Encouraging, Passionate, Professional and Trustworthy

Brand Values

• •Customer Focus/Service Excellence
• •Expertise and Quality
• •Community Building & Support
• •Passion for Magic
• •Integrity and Reliability
• •Accessibility

Best Practices

• •Always Be Welcoming and Inclusive: Use language that makes everyone, from absolute beginners to seasoned professionals, feel comfortable and valued. Avoid overly technical jargon without explanation.
• •Share Your Passion Authentically: Let your genuine enthusiasm for magic shine through. Use evocative and exciting language when describing tricks and the art of magic.
• •Prioritize Helpfulness and Support: Frame copy around how you can help the customer achieve their magic goals. Offer advice, tips, and reassurance freely. Emphasize your expert support system.
• •Maintain a Personal Touch (Even Online): Use a conversational style. Address the customer directly (e.g., "you," "your magic"). Share stories or insights from your team of magicians.
• •Be Clear, Professional, and Trustworthy: While friendly, ensure all practical information (product details, shipping, support) is clear, accurate, and easy to understand. This builds confidence and reinforces reliability.

Social Perception

Positive, Trusted, Supportive Resource, Community Pillar

Copy Examples

• •Facebook/Instagram Ad (targeting beginners): Ever dreamed of dazzling your friends? ✨ At Merchant of Magic, we believe everyone has a little magic in them! Explore our beginner-friendly tricks and free guides to start your journey today. Our team of pro magicians is always here to help you pick the perfect first illusion. Let's make some magic together! #MerchantOfMagic #LearnMagic #MagicTricks #BeginnerMagician
• •Website Banner (highlighting expertise): Unlock Your Potential. Shop with Confidence. Merchant of Magic: Curated by Professional Magicians, for Magicians. Expert Advice, Unbeatable Range, and the Support You Need to Shine. [Shop Now] [Get Expert Advice]
• •Email Newsletter Snippet (promoting new arrivals): Hey [Customer Name], The latest wonders have arrived at Merchant of Magic! 🤫 From mind-bending new releases to fresh takes on classic illusions, our team has handpicked the best new magic just for you. Plus, don't forget to check out our new blog post on [relevant topic] for tips from the pros! Ready to be amazed? [Discover New Tricks]
• •TikTok Video Concept Description (quick, engaging): (Video: Quick demo of a visual, easy-to-learn trick) 🤯 WOW your mates with THIS! The 'Phantom Card' – super easy, super visual. As always, our DMs are open if you get stuck or just want to chat magic. Grab yours from Merchant of Magic – link in bio! #MagicShop #EasyMagic #TikTokMagic #LearnAnEffect
• •Product Description (emphasizing support and quality): The Enigmatic Coin Vanish: More than just a trick, it's a masterclass in misdirection. This beautifully crafted gimmick, combined with our clear, step-by-step video instructions (filmed by our in-house pros!), will have you performing like a seasoned magician in no time. At Merchant of Magic, we're not just selling tricks; we're investing in your journey. Questions? Our expert team is just a call or click away. Add a touch of pure astonishment to your repertoire!