Brand Tone

Mystical & Enchanting, Earthy & Natural, Empowering & Nurturing, Knowledgeable & Guiding, Authentic & Sincere, Community-Oriented

Brand Values

• •Connection to Nature
• •Spirituality & Self-Discovery
• •Ancient Wisdom & Tradition
• •Authenticity
• •Quality & Craftsmanship
• •Empowerment
• •Community
• •Mindfulness & Ritual

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal attributes (e.g., mystical, empowering, natural), approved vocabulary (e.g., sacred, ritual, align, spirit), and words to avoid (e.g., overly technical jargon, casual slang that doesn't fit). Share this with anyone creating content.
• •Immerse in the Brand's World: Regularly engage with the brand's products, community, and the broader spiritual/natural themes it embodies. This helps internalize the voice. Reading customer comments and reviews can also provide insight into how the audience perceives and mirrors the tone.
• •Use Storytelling: Weave narratives around products and practices. Instead of just listing features, tell the story of how an herb has been used through ages, or how a crystal can support a specific intention. This naturally brings in the mystical and empowering elements of the brand.
• •Focus on "You" and Empowerment: Address the reader directly ("your journey," "awaken your intuition") and frame content in a way that empowers them to take action, learn, and grow on their spiritual path. The tone should be supportive and guiding, not prescriptive.
• •Maintain Visual-Textual Harmony: Ensure the copywriting tone aligns with the visual aesthetic. The mystical, earthy visuals of Tamed Wild should be complemented by equally evocative and nature-inspired language. Consistency across all touchpoints reinforces brand identity.

Social Perception

Trusted Resource, Aesthetically Pleasing, Inspiring & Educational, Community Builder, High-Quality Curation, Positive & Supportive, Niche but Growing

Copy Examples

• •Product (Crystal): Embrace the serene whispers of Amethyst. Let this ancient ally soothe your spirit and awaken your intuition. Perfect for your sacred space or to carry its calming energy wherever you wander. Your journey to inner peace begins with a single stone.
• •Subscription Box (Moon Box): Unveil the magic of the coming Moon. Each Tamed Wild Moon Box is a curated collection of sacred tools, ancient herbs, and handcrafted treasures, designed to align your spirit with the lunar dance. Subscribe and transform your month, one ritual at a time.
• •Social Media (General Engagement): The wild whispers your name. Listen closely. What ancient truths are stirring within you today? Share your moment of connection in the comments below. #TamedWild #InnerMagic #NatureSpeaks
• •Blog Post Intro: As the veil thins and the scent of autumn settles, our spirits are called to look inward. Join us as we explore the potent magic of shadow work, learning to embrace all facets of ourselves with compassion and courage. Discover rituals to guide your journey through the darker half of the year.
• •Website 'About Us' Snippet: Tamed Wild was born from a reverence for the earth's untamed beauty and the timeless wisdom held within its cycles. We believe that magic is all around us, and within us, waiting to be rediscovered. Our mission is to provide you with the tools and inspiration to weave your own unique tapestry of enchantment and live a more intentional, spirit-led life.