Brand Tone

Informative & Educational, Wellness-Oriented & Healthy, Modern & Clean, Slightly Mystical/Intriguing, Reassuring & Trustworthy

Brand Values

• •Health & Wellness
• •Natural Ingredients
• •Transparency (regarding ingredients like 'no psilocybin')
• •Quality
• •Innovation

Best Practices

• •Consistently reinforce that the 'magic' comes from natural, functional ingredients and their health benefits, not psychoactive substances. Use phrases like 'the magic of adaptogens' or 'functional magic.'
• •Always be upfront about ingredients, especially the 'no psilocybin, no cacao' aspect, to build trust and manage expectations. This is crucial given the brand name.
• •Translate the functional ingredients (Lion's Mane, Reishi, etc.) into tangible benefits for the consumer (e.g., 'enhanced focus,' 'calm,' 'immune support').
• •Position the product as a tool to help individuals achieve their wellness goals and feel their best.
• •The clean, modern, and slightly mystical aesthetic seen on Instagram should be mirrored in the language used across all communications – clear, high-quality, and trustworthy.

Social Perception

Emerging/Niche, Potentially Misunderstood (due to name), Health-Conscious Appeal

Copy Examples

• •Unlock Your Potential: Discover the Magic of Functional Chocolate. Experience daily wellness with our unique blend of Lion's Mane, Reishi, and Chaga. Our Magic Chocolate is crafted for mental clarity and immune support, with absolutely no psilocybin or cacao. Just pure, functional goodness.
• •Feeling foggy? ✨ Our Magic Chocolate bar is your new go-to for a natural mental boost. Packed with powerful adaptogens, it helps you find focus and calm without the jitters or psychoactive effects. #FunctionalChocolate #WellnessJourney #NoPsilocybin #MindAndBody
• •What makes our chocolate magic? It's the carefully selected, all-natural functional ingredients. We believe in harnessing the power of nature to support your well-being, one delicious square at a time. Clearly formulated, clearly beneficial.
• •Taste the Clarity: Magic Chocolate for a Sharper You. Ready to enhance your day, naturally? Our functional chocolate is designed to support your cognitive function and overall vitality. We're transparent about what's inside (and what's not!) so you can enjoy with confidence.
• •Seeking a moment of calm and clarity in your busy day? Our Magic Chocolate offers a unique, delicious way to support your well-being. Crafted with potent functional mushrooms (no psilocybin, no cacao!), it’s the guilt-free treat your mind and body will thank you for.