Brand Tone

Hopeful and Empowering, Compassionate and Loving, Authentic and Story-Driven, Resilient and Strong, Grateful, Advocacy-Oriented

Brand Values

• •Healing
• •Empowerment
• •Community & Sisterhood
• •Love
• •Economic Independence
• •Dignity and Respect
• •Justice
• •Natural and Handcrafted Quality

Best Practices

• •Embrace "Love Heals" as Your North Star: Every piece of copy, whether it's a product label, social media update, or donor appeal, should be infused with the core message of compassion, healing, and love. This ensures a foundational consistency in your messaging.
• •Prioritize Authentic Survivor Voices (Ethically): Whenever possible and appropriate, share the stories and perspectives of the women Thistle Farms supports. Ensure this is done ethically, with their full consent and in a way that empowers them. This authenticity is more impactful than any generic marketing message. Use a trauma-informed approach in all communications.
• •Balance Hope with Reality: While the tone is overwhelmingly hopeful and empowering, don't shy away from acknowledging the difficult realities of trafficking, addiction, and abuse (when appropriate for the context and audience, like in educational materials or advocacy). This adds depth and credibility to the message of hope. The goal is to inspire, not to gloss over the struggles.
• •Focus on Empowerment, Not Pity: Frame the women as survivors and artisans, emphasizing their strength, resilience, and the skills they are developing. Avoid language that portrays them as victims needing to be saved. The copy should uplift and celebrate their journey towards independence.
• •Maintain a Consistent Visual and Verbal Language Across Platforms: Ensure that the hopeful, compassionate, and authentic tone is reflected not only in the words used but also in the imagery, color palettes, and overall design of your website, social media, and marketing materials. Create and utilize a brand style guide that outlines key messaging points, approved terminology, and the desired emotional impact of your copy. Regularly review content to ensure it aligns with these guidelines.

Social Perception

A Life-Changing Organization, Supportive and Compassionate, Providing High-Quality, Purposeful Products, Inspiring and Hopeful, A Leader in Social Enterprise, Trustworthy and Transparent

Copy Examples

• •Product Description (for a Lavender Body Butter): Wrap your skin in the calming embrace of our Lavender Body Butter, handcrafted with love by the courageous women of Thistle Farms. Each jar is more than just a moisturizer; it's a symbol of healing and new beginnings. Made with all-natural ingredients, it soothes your skin and spirit, while every purchase helps empower a survivor on her journey to independence. Feel good, do good. #LoveHeals
• •Social Media Post (Instagram - with an image of women working together, smiling): Sisterhood. Strength. Second chances. ✨ Here at Thistle Farms, every day is a testament to the power of community. Together, we're not just making beautiful, natural products – we're rebuilding lives, one loving stitch, one healing balm, one shared laugh at a time. Your support makes this circle of healing possible. Learn more about our mission and how you can be a part of it through the link in our bio. #ThistleFarms #EmpoweringWomen #CommunityLove #SurvivorStrong
• •Donation Appeal (Email Subject: Light the Way for a Survivor Today): Dear [Supporter Name], At Thistle Farms, we believe that love is the most powerful force for change. It’s the light that guides women out of the darkness of trafficking and addiction, and into a future filled with hope and dignity. Your gift today can help provide a safe home, healing therapies, and meaningful employment for a woman ready to reclaim her life. Will you help us light the way? Donate now and become a beacon of hope. [Link to Donation Page] With heartfelt gratitude, The Thistle Farms Team.
• •Volunteer Call to Action (Website Banner): Lend Your Hands, Share Your Heart. Join the Thistle Farms community and become a part of the healing journey. We have a variety of volunteer opportunities where your time and talents can make a tangible difference in the lives of women survivors. Discover how you can contribute to a community built on love and empowerment. [Link to Volunteer Page] #Volunteer #MakeADifference #Nashville
• •Impact Story Snippet (for a blog or newsletter): Meet Sarah. When she first came to Thistle Farms, the weight of her past was heavy. But within these walls, surrounded by a community that believes in her, she found more than just a job crafting our signature candles; she found her voice, her strength, and a pathway to a future she once thought impossible. 'Thistle Farms didn't just give me a second chance,' Sarah shares, 'they helped me rediscover the woman I was always meant to be.' Stories like Sarah's are why we do what we do. #SurvivorStories #HopeBloomsHere #ThistleFarmsImpact