Brand Tone

caring, friendly, and practical

Brand Values

• •Pet Well-being
• •Quality
• •Customer Satisfaction
• •Joy and Connection
• •Accessibility/Affordability

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's personality (e.g., Caring, Friendly, Practical, Trustworthy, Joyful). List "Do's" and "Don'ts" for language, sentence structure, and common phrases to ensure everyone writing for the brand is aligned.
• •Understand Your Audience Deeply: Know who you're talking to. Use language that resonates with pet owners, addressing their concerns, joys, and needs in a relatable way.
• •Prioritize Clarity and Simplicity: Avoid jargon or overly technical terms. Make product benefits clear and easy to understand. The goal is to be helpful and informative.
• •Maintain Positivity and Warmth: Even when addressing potential problems (like pet anxiety or cleaning), frame solutions in a positive, supportive, and empathetic way. Focus on the joy and companionship pets bring.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is uniform. This builds brand recognition and trust. Regularly review content to ensure it aligns with the established tone.

Social Perception

Positive (among engaged users), Emerging Brand Awareness, Trust (to be established)

Copy Examples

• •Snuggle alert! 🐾 Our new DreamCloud Pet Bed is here to give your furry best friend the sweetest dreams. Made with love and the softest materials, because their comfort is our priority. Tap to shop and treat your pal to cloud nine! #MaePaws #PetComfort #HappyPets
• •Keep boredom at bay and tails wagging! Our PlayPro Interactive Toy isn't just fun, it's a fantastic way to stimulate your pet's mind and keep them active. Built for safe play and endless giggles (from both of you!). Happy pet, happy home.
• •Pawsome Deals Inside! Spoil Your Furry Friend This Season ☀️
• •Quality Care for Your Best Friend. Shop MaePaws for lovingly selected pet essentials that are both practical and delightful. Because they deserve the best!
• •Look at this cutie enjoying their MaePaws goodies! 😍 Thanks for sharing, [User Tag]! We LOVE seeing your happy pets. Tag us in your photos for a chance to be featured! #MaePawsFamily #PetLove