Brand Tone

Bold & Edgy, Confident & Inspirational, Sophisticated & Quality-Conscious, Authentic & Raw

Brand Values

• •Individuality & Self-Expression
• •Creativity & Artistry
• •Quality & Craftsmanship
• •Boldness & Fearlessness
• •Contemporary Sophistication

Best Practices

• •Embrace Bold Language: Use strong verbs and evocative adjectives that reflect confidence, wildness, and artistry (e.g., "unleash," "ignite," "fearless," "unapologetic," "iconic").
• •Maintain a Duality: Balance the "wild" and "rebellious" with "sophisticated" and "premium." Highlight both the edgy design and the quality craftsmanship.
• •Focus on Empowerment: Craft messages that inspire individuality and self-expression. Remind the audience they are "born to stand out" and can "create loud."
• •Visual-Verbal Cohesion: Ensure that the copy consistently reflects the bold, often minimalist yet impactful, visual identity seen in the product designs (e.g., prominent logos, statement graphics).
• •Storytelling through Detail: Use product descriptions to not just list features, but to tell the story behind the design inspiration and the feeling it's meant to evoke (e.g., "Each thread tells a story of rebellion and creativity").

Social Perception

Based on the brand's self-presentation, they aim to be perceived as a high-quality, edgy streetwear brand for individuals who are confident, creative, and non-conformist.

Copy Examples

• •Don't just follow the pack. Lead it. Mad Tigers: Wear the Wild. #MadTigers #BornToStandOut
• •Crafted for the creators, the innovators, the untamed. Mad Tigers—where luxury feel meets raw attitude. #CreativeRebellion #MadTigersStyle
• •Your canvas is the street. Your statement is Mad Tigers. Unapologetically you. #StayWild #ArtYouCanWear
• •Beyond trends. Beyond limits. Mad Tigers Creative Studios. Design your defiance. #DesignedToInspire #MadTigers
• •Feel the power in every thread. Mad Tigers: Premium streetwear for those who write their own rules. #LuxuryStreetwear #MadTigersOfficial