Brand Tone

Authentic & Passionate, Creative & Artistic, Feminine & Empowering, Eco-conscious & Responsible, Approachable & Friendly, Mystical & Bohemian

Brand Values

• •Uniqueness & Individuality
• •Craftsmanship & Quality
• •Sustainability & Eco-consciousness
• •Creativity & Self-Expression
• •Empowerment & Inner Beauty
• •Transparency (implied)

Best Practices

• •Embrace Storytelling: Share the journey of individual pieces, especially upcycled ones. Talk about the inspiration behind collections and the creative process. This reinforces authenticity and the "handmade with love" aspect.
• •Consistent Visuals & Language: Ensure all platforms (website, Instagram, Facebook, TikTok) reflect the "féminin, bohème, solaire et mystique" aesthetic. Use language that is empowering, artistic, and slightly whimsical, balanced with clear product information.
• •Highlight Core Values: Regularly weave in mentions of upcycling, sustainability, uniqueness, and craftsmanship into your content. This isn't just a selling point; it's who the brand is.
• •Engage Authentically: Continue the personal and friendly interaction on social media. Respond to comments and messages in a way that reflects Marion's passion and approachability. This builds community and trust.
• •Empower the Audience: Use language that resonates with the "Reveal the goddess in you" tagline. Focus on how the jewelry makes the wearer feel – confident, unique, expressive, and connected to something meaningful.

Social Perception

Positive & Appreciative, Seen as Artistic & Unique, Eco-Friendly Appeal, Personal & Relatable

Copy Examples

• •✨ Unveil your inner magic. Our new collection, handcrafted with recycled treasures and imbued with bohemian spirit, has arrived. Each piece tells a story, ready to become part of yours. Discover unique stainless steel and natural stone jewels that whisper tales of empowerment. Dare to be you. #MadMaBijoux #UpcycledJewelry #BohoMystic #RevealYourGoddess #HandmadeWithLove
• •Old stories, new sparkle! ♻️ At MadMa Bijoux, we transform forgotten gems into unique, eco-conscious treasures. Each upcycled piece is handcrafted with passion in Cassel, blending rock chic with bohemian dreams. Wear jewelry that’s as unique as you are, and kind to our planet. Shop the collection and let your spirit shine! #SustainableStyle #MadMaUpcycles #FrenchCreator #EcoChic #UniqueJewelry
• •Watch the magic happen! 🪄 Turning vintage finds into your next favorite MadMa treasure. This is more than jewelry; it's wearable art with a soul. What will you reveal today? 😉 #MadMaBTS #JewelryTransformation #UpcyclingArt #HandmadeJewelry #CreatorVibes #RevealTheGoddess
• •The 'Luna Moth's Whisper' Necklace: Once a collection of forgotten charms, now reborn. This one-of-a-kind piece features a vintage silver-tone moth, delicately paired with upcycled amethyst beads and a durable stainless steel chain. Handmade with intention in our Cassel workshop, it’s a symbol of transformation and the mystical beauty that surrounds us. Let it empower your unique journey. Length: 45cm. Materials: Upcycled charms, amethyst, stainless steel.
• •Unleash your creativity! 💫 Join Marion at our Cassel studio for an inspiring upcycling workshop. Bring your own forgotten jewelry and learn how to breathe new life into them, transforming them into pieces that reflect *your* unique essence. It's more than a workshop; it's a journey to rediscover your inner artist and embrace sustainable style. Spaces are limited – book your spot and let’s create magic together! [Link to workshop page] #MadMaWorkshops #DIYJewelry #UpcycleCreate #RevealYourArtistry