Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Community-Oriented & Welcoming, Modern & Innovative, Approachable & Friendly

Brand Values

• •Quality
• •Authenticity
• •Responsibility & Sustainability
• •Education & Transparency
• •Community & Connection
• •Experience

Best Practices

• •Always Lead with Passion and Expertise: Infuse copy with genuine enthusiasm for coffee and highlight the knowledge and experience behind the brand. Use words that convey craftsmanship and dedication.
• •Emphasize Community and Connection: Frame messaging around Madis as a gathering place. Use inclusive language and highlight customer experiences or a welcoming atmosphere.
• •Showcase Quality and Authenticity: Be specific about what makes the coffee and products special (e.g., in-house roasting, unique blends, fresh ingredients). Tell the story "from harvest to cup."
• •Highlight Innovation and Education: When relevant, talk about new offerings, the educational aspects of the roastery, or the blend of traditional and modern techniques. Invite curiosity.
• •Maintain a Friendly and Approachable Voice: Even when discussing expertise, keep the language accessible and inviting. Use a conversational style where appropriate, especially on social media.

Social Perception

High-Quality Coffee & Food, Knowledgeable & Skilled Roasters/Baristas, Welcoming & Good Atmosphere, Community Focused & Expanding, Innovative & Educational, Committed to Sustainability

Copy Examples

• •Headline: From Bean, To Brew, To Bliss. Body: At Madis, coffee is more than a drink – it's a journey. We pour our passion into every roast, combining years of expertise with a love for the craft. Discover the story in every cup. #MadisMagic #ArtOfCoffee
• •Headline: Your Community Coffee Hub. Body: More than just great coffee, Madis is where connections happen. Join us for your daily fuel, a moment of study, or a friendly chat. We're brewing up good vibes and even better coffee. #FuelWithMadis #PhillyCoffeeCommunity
• •Headline: Taste the Difference Passion Makes. Body: We meticulously source, roast, and brew, bringing you an authentic coffee experience. From our sustainable practices to the smile with your latte, quality and care are at the heart of everything we do. #QualityCoffee #SustainableSips
• •Headline: Unravel the World of Coffee. Body: Step into our roastery and witness the magic unfold. We believe in sharing our knowledge and love for coffee, making every visit an exploration of flavor and craft. What will you discover today? #CoffeeEducation #RoasteryExperience
• •Headline: Crafted with Care, For You. Body: Whether it's our signature 'Four Seasons' blend or a freshly baked pastry, every Madis creation is made with passion and precision. Experience the dedication in every sip and bite. #MadisMoments #CraftCoffee