Brand Tone

Accessible and Practical, Caring and Supportive, Confident and Empowering, Informative and Trustworthy

Brand Values

• •Quality and Performance
• •Customer Satisfaction
• •Accessibility and Affordability
• •Health and Wellbeing
• •Community Support
• •Convenience

Best Practices

• •Prioritize "You" and "Your": Focus on the customer's needs, benefits, and wellbeing in all communication. Speak directly to them in a supportive manner.
• •Maintain Clarity and Simplicity: Avoid overly technical jargon. Explain product benefits in a straightforward, practical way that is easy to understand, reflecting the brand's accessible nature.
• •Emphasize Quality and Trust: Consistently mention product quality, performance, and any available warranties to build and maintain trust. Highlight the "rigorous testing" where applicable.
• •Infuse a Caring Element: Use phrases that convey support, understanding, and a genuine interest in the customer's wellbeing, aligning with the "from our family to yours" and "self-love" messaging.
• •Be Authentic and Down-to-Earth: The brand's New Zealand roots and family-oriented approach can be a strength. Maintain a genuine, approachable voice rather than an overly corporate or distant one. Highlight community involvement to reinforce authenticity and care.

Social Perception

Emerging Online Retailer, Trustworthy (among its customers), Limited Public Awareness, Helpful and Caring (to its niche)

Copy Examples

• •Your Health & Beauty, Made Simple. Quality essentials for your wellbeing, delivered right to your door. From our family to yours.
• •Soothe away the stress of the day. Our Deep Tissue Massager is designed for quality and performance, helping you care for your body, effortlessly. Because your wellbeing is our priority.
• •Self-care shouldn't be complicated. Discover practical tools and everyday essentials at Madhug Beauty to support your journey to a healthier, happier you. #MadhugWellbeing #PracticalCare
• •At Madhug Beauty, we believe everyone deserves access to quality health and beauty products at fair prices. We're a New Zealand-based online store dedicated to your personal wellbeing, ensuring every product meets our standards for performance and reliability.
• •Care for Yourself: New Arrivals & Wellness Tips from Madhug Beauty!