Brand Tone

Enthusiastic & Passionate, Knowledgeable & Expert, Approachable & Friendly, Value-Oriented, Modern & Dynamic

Brand Values

• •Passion for Hockey
• •Quality
• •Customer Focus
• •Expertise
• •Accessibility/Value
• •Community

Best Practices

• •Always Speak from Experience: Infuse copy with genuine hockey knowledge and insights. Phrases like "As players, we know..." or "We've found that..." can reinforce expertise.
• •Balance Enthusiasm with Clarity: While passion is key, ensure product descriptions and informational content are clear, concise, and provide all necessary details for an informed purchase.
• •Use an Active, Engaging Voice: Employ active verbs and direct address ("you," "your game") to make the copy feel energetic and personal. Ask questions to encourage interaction on social media.
• •Be Visually Consistent with Tone: Ensure the imagery and graphics used alongside copy match the modern, dynamic, and passionate tone. For example, action shots, clean product photos, and vibrant promotional graphics.
• •Develop a "Brand Voice Guide" Snippet: Even a simple internal one-pager outlining key tone words (e.g., Passionate, Knowledgeable, Friendly, Modern, Value-Driven), "words we use," and "words we avoid" can help anyone writing copy stay consistent. For instance, using enthusiastic language and emojis where appropriate (like social media) but maintaining a professional and informative tone for product specifications.

Social Perception

Specialist Retailer, Reliable, Good Product Selection, Fair Pricing, Engaged with the Hockey Community

Copy Examples

• •🔥 Unleash your inner champion! The NEW [Stick Brand] X-Factor stick has just landed at MAD Hockey! Engineered for pinpoint accuracy and explosive power – we've tested it, and trust us, your drag flicks will never be the same. Gear up like the pros. Shop now! #MADHockey #FieldHockey #NewGear
• •Score big without breaking the bank! 🥅 Get 15% OFF all [Brand Name] shoes this week only at MAD Hockey. Step up your game with the freshest kicks and unbeatable comfort. Happy feet, happy hockey! 😉 Shop the sale: [Link]
• •That weekend feeling when you're about to hit the turf! 😍 What are your hockey plans? Share your pre-game rituals below! 👇 We love hearing from our MAD Hockey family. #HockeyLife #MADHockeyCommunity #FieldHockeyPassion
• •Why MAD Hockey? Because we live and breathe this sport, just like you. As active players, we know what it takes to perform at your best. That's why we only stock gear we'd proudly use ourselves. Your game is our passion. Discover the difference. #MADAboutHockey #HockeyExperts
• •Don't let a little rain stop your training! 🌧️ Our all-weather grips ensure maximum control, no matter the conditions. Tip: Always have a spare in your bag! Check out our top-rated grips and stay game-ready. #HockeyTips #MADHockey #PlayOn