Brand Tone

Authentic & Passionate, Supportive & Community-Oriented, Quality-Conscious & Appreciative, Helpful & Customer-Focused, Warm & Friendly

Brand Values

• •Supporting Local: Championing and elevating Western Australian artisans and products is a core principle.
• •Quality & Craftsmanship: Offering high-quality, well-designed, and often handcrafted items.
• •Thoughtful Gifting: Providing a platform for meaningful gifts that tell a story and connect people.
• •Community & Connection: Fostering a sense of community by connecting buyers with local makers.
• •Customer Satisfaction: Ensuring a positive experience through quality products, presentation, and service.

Best Practices

• •Always Emphasize "Local": Consistently highlight the Western Australian origin of products and the artisans behind them. Use phrases like "WA made," "Support Local WA," "Crafted in Western Australia."
• •Tell the Story: Go beyond just listing products. Share the passion of the makers, the inspiration behind the items, or the unique qualities that make them special. This reinforces authenticity and connection.
• •Maintain a Warm and Appreciative Voice: Whether it's responding to comments or writing product descriptions, use language that is friendly, thankful, and shows genuine enthusiasm for the products and the community.
• •Focus on Quality and Curation: Use descriptive adjectives that convey the premium nature of the gifts (e.g., "exquisite," "handcrafted," "premium," "thoughtfully selected"). This aligns with the brand's value of offering high-quality items.
• •Be Solution-Oriented and Helpful: In customer interactions and website copy (like FAQs or shipping info), aim to be clear, helpful, and accommodating, reflecting the brand's commitment to a positive customer experience.

Social Perception

Customers see them as a reliable source for high-quality, beautifully presented gifts that support local businesses. They are viewed as a company that genuinely cares about promoting Western Australian talent and products. The personalized service and attention to detail are appreciated by both individual and corporate clients. There's an understanding that purchasing from Made West contributes to the local community and economy.

Copy Examples

• •Headline: "Give the Heart of Western Australia." Body: "Discover unique, handcrafted gifts from local WA artisans. Each piece tells a story, ready to be shared with someone special. Shop Made West and support local."
• •Social Media Post (Image: Beautifully arranged gift box): Caption: "Celebrating the incredible talent right here in WA! ✨ This curated collection brings together the best of our local makers, perfect for saying 'thank you,' 'congratulations,' or simply 'thinking of you.' Who would you share a piece of WA with? #MadeWestAU #SupportLocalWA #PerthGifts #AustralianMade"
• •Product Description Snippet (for a locally made candle): "Hand-poured with love in Margaret River, this [Scent Name] candle captures the essence of the South West. Crafted by [Artisan Name], it’s more than a gift – it’s an experience of Western Australia. Light it up and let the local charm fill your home."
• •Corporate Gifting Email Subject: "Meaningful Corporate Gifts, Made in WA." Body: "Looking for corporate gifts that truly resonate? At Made West, we specialize in curating premium gift boxes filled with exceptional products from Western Australian artisans. Show your clients and employees you value quality and community. Let's create something unique together. [Link to Corporate Enquiry Page]"
• •Website Banner Text: "Experience the Best of the West. Gifts that give back to our WA community. Beautifully curated, thoughtfully delivered."